11 Free Instagram Analytics Tools You Should Be Using in 2024

Sprout Social has a suite of tools dedicated to Instagram management. These tools allow businesses to streamline content calendars, comment management, hashtag monitoring, report generation, and other tasks.

As part of its comprehensive solution for Instagram success, Sprout Social also enables multi-profile management, a full social CRM toolset, tracking and monitoring, post-level performance insights, and presentation-ready reports.

While its free social media tools are limited to an image resizer, a posting tool, and pre-formatted templates, you can try out its basic features for 30 days for free.

Sprout Social is a comprehensive social media management platform designed for businesses, marketing professionals, and brands. It offers solutions for brands, agencies, and enterprises looking to grow their presence on Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and other social media platforms.

• Founded in 2010
• More than 1,000 employees
• 30,000+ brands and organizations served

Ratings:

4.4 out of 5 stars

Features & Pricing

• Content Calendar and Scheduling
• Collaboration Toolkit
• Smart Inbox
• Customer Relationships Management
• Analytics and Reporting

Price starts at: $249

Packages

• Standard ($249 per month)
• Professional ($399 per month)
• Advanced ($499 per month)
• Enterprise (Custom pricing)

Key Analytics Features

• Intelligent Instagram Monitoring
• Post-Level Performance Insights
• Follower Growth and Engagement Metrics
• Competitor Campaign Insight

Brand24 makes social media monitoring reachable and valuable for everyone. As part of this, you can use it to expand on Instagram’s native insights.

Brand24 collects insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, monitor multiple hashtags, and provide a list of trending hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data to go with Instagram Insights’ quantitative data.

You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary if they indicate that your content is not exactly what they’ve been looking for.

Brand24 generates a list of 100 trending hashtags based on your predefined keywords. You can use the hashtags to boost your brand awareness and increase reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media. 

You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.

While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $79/month.

Brand24 is a brand monitoring and social listening tool powered by AI. It helps measure the buzz around your brand or products through advanced analytics.

• Launched in 2012
• 10+ years in the industry
• 80+ specialists serving 154 countries
• 25B+ mentions delivered
• 25M+ active domains monitored

Ratings:

4.6 out of 5 stars

Features & Pricing

• Audience Segmentation
• Competitive Analysis
• Configurable Alerts
• Customer Engagement
• Dashboard

Price starts at: $79

Packages

• Individual ($79 per month): 1 user, 3 keywords, 2K mentions monthly, updates every 12H
• Team ($149 per month): Unlimited users, 7 keywords, 5K mentions monthly, hourly updates
• Pro ($199 per month): Unlimited users, 12 keywords, 25K mentions monthly, real-time updates
• Enterprise ($399 per month): Unlimited users, 25 keywords, 100K mentions monthly, real-time updates

Key Analytics Features

• Influence Score
• Sentiment Analysis
• Alerts
• Data Exporting
• Filtering
• Mentions Feed
• Discussion Volume Chart
• Marketing Analytics

Manage your social media and your analytics all in one place with Iconosquare. This platform allows you to schedule new posts, monitor what people say about your industry or brand, and track your Instagram analytics. It also provides analytics that shows trends related to engagement, impressions, posts’ reach, and how your Instagram Stories perform. It gains insights by tracking hashtags, comments, mentions, tags, competitor activity, user behavior, and over 100+ metrics.

Iconosquare offers a two-week free trial and a selection of free tools, such as a full Instagram Audit. The Instant Instagram Audit tool can run a quick audit of your Instagram Business account and assess if it’s well-optimized or not. The tool then provides recommendations on how the account can be optimized to improve its performance.

Beyond Instagram, Iconosquare provides tools that support streamlined management and analytics of accounts on Facebook, Twitter, LinkedIn and TikTok.

Iconosquare is a powerful platform for social media analytics and management. It offers a suite of advanced tools that help you manage the performance of your content, monitor analytics, automate postings, and more.

• Launched in 2011
• 12 years in the industry
• 45 team members from 11 different countries
• 20,000+ users

Ratings:

4.4 out of 5 stars

Features & Pricing

• Analytics
• Automated Publishing
• Contact Management
• Keyword Filtering
• Multi-Account Management

Price starts at: $29

Packages

• Single ($29 per month): 1 user
• Teams ($49 per month):  10 social profiles, 10 users
• Custom (on request): 10 social profiles, unlimited users

Key Analytics Features:

• Advanced analytics (account, posts, tags, mentions, stories, community, etc.)
• Tracking (comments, mentions, hashtags, posts, etc.)
• Reporting (account analytics, competitor, company branded PDF, dashboard, etc.)
• Engagement Insights
• Rapid Exports
• Custom Dashboard

Planable is a robust social media management tool designed to streamline the planning, collaboration, and analysis of your social media content. For Instagram, Planable provides an array of powerful analytics features that help you understand your performance, refine your strategy, and enhance engagement with your audience. 

Notable Features

Planable provides a clear and intuitive dashboard that consolidates all your Instagram metrics in one place. This dashboard displays essential data such as likes, comments, shares, and follower growth, making it easy to track your performance over time. The user-friendly interface ensures that even those new to analytics can navigate and interpret their data effectively.

Planable analytics

One of Planable’s standout features is its ability to offer in-depth metrics for each piece of Instagram content. You can see how your audience engages with every post, from impressions and reach to more granular details like engagement rates and sentiment analysis. This level of insight helps you understand what content resonates most with your followers, allowing you to refine your strategy accordingly.

Instagram analytics

Planable’s audience insights feature provides detailed demographic information about your Instagram followers, including geographical spread, age, gender, and professional info. This detailed data allows you to tailor your content to better meet the interests and needs of your audience, enhancing engagement and fostering a stronger community.

For teams, Planable offers seamless collaboration capabilities. It allows multiple team members to work together on Instagram content creation and planning, with all feedback and approvals managed within the platform. This ensures a smooth workflow and reduces the chances of errors or missed posts, making it easier to coordinate efforts and maintain a consistent brand voice across all posts.

Speaking of this functionality, one of Untapped’s team members said

Instagram content creation

Creating reports for stakeholders or clients can be time-consuming, but Planable simplifies this process. The platform allows you to generate comprehensive reports quickly, compiling all relevant Instagram metrics and insights into a professional format. This feature is particularly useful for agencies and businesses that need to demonstrate their social media performance and ROI.

Planable report

Pricing Information

Planable offers a free plan with 50 total posts, perfect for basic Instagram management. For advanced features, the Basic plan is $11/user/month with 60 posts/workspace, and the Pro plan is $22/user/month with 150 posts/workspace. Both paid plans include approval workflows and analytics add-ons. The Enterprise plan offers unlimited posts, multi-level approvals, and dedicated support with custom pricing for larger needs.

Pixlee TurnTo offers a free tool where you can create shareable weekly reports with analysis and metrics that help you drive more engagement and attract new followers.

You can use Pixlee’s data to identify social media influencers, find brand advocates posting about your brand, and connect with social influencers and brand advocates. You can also monitor conversations and identify top-performing content

It includes hashtag statistics and tracking, growth in Instagram followers, and the data needed to identify your most engaging posts.

Brandwatch’s tool Listen provides a range of analytics to build an effective social strategy and inform day-to-day execution on social media. This includes:

• Profile analysis
• Keyword listening
• Campaign reporting
• Competitive analysis
• Research

You can analyze engagement with your posts, discover fans, and identify your top content. It monitors engagement with your Instagram accounts continuously, giving you the latest insights as they happen.

Although plans range from $49 to $199 per month, you can take a free Instagram account checkup. The free Instagram analytics checkup connects with Instagram to analyze the last 30 days of activity on your account, including your posts and engagement from your fans, to give you critical insights into how to improve. These include:

• the best times to post new photos and videos to receive the most significant response from your audience
• which posts resonate with your followers and which posts fall flat, so you can do more of what works.
• the kind of posts you share and what else you can add to your feed for more engagement
• what hashtags result in the most engagement for your posts to get in front of new audiences

Brandwatch has a social media management platform you can use to manage Instagram along with your other social media channels. This gives you access to a social listening tool, centralized social CRM, custom dashboards, and other advanced tools.

• Founded in 2007
• Over 1,000 employees
• Serving more than 5,000 established brands worldwide

Ratings:

4.8 out of 5 stars

Features & Pricing

• Content Calendar
• Ad Campaign Automation
• Performance Tracking and Benchmarking
• Audience Data
• Social Listening

Price: On Request

Packages

*Brandwatch does not have standard pricing or packages. Its products and services are fully customized according to each client’s needs. Book a meeting with them to know what packages they can offer your business.

Key Analytics Features

• Sentiment analysis
• Historical data
• Over 100 million data points online
• Mentions monitoring

Analisa.io is an influencer marketing platform that focuses on Instagram analytics. Not only does Analisa provide you with all the data related to your Instagram activity, but it analyzes it to help you better understand what the numbers mean.

Analisa does offer a free service that provides you with much of the raw data. However, you need to buy their Premium Plan if you want in-depth analysis. 

You can run two kinds of reports with Analisa. An @Account Report can give you an in-depth analysis of an influencer’s profile and activity, while #Hashtag reports can be used to monitor campaigns.

An @Account Report includes a wide range of stats, including:

• Engagement Rate, Like Rate, Comment Rate
• Average Engagement Rate
• Total Posts (which actually doesn’t do what it says, instead it shows average posts per day, per week, and per month, with an interactive graph to drill down to specific dates.
• Tags and Mentions
• Posting Map
• Posting Activity and Audience Engagement
• Average Likes and Comments Per Post and Average Engagement Rates
• Total Posts (Weekday Breakdown)
• Caption Words and Hashtags Most Used

#Hashtag Reports for your campaigns include:

• Audience and Engagement
• Total Posts
• Total Follower Reach
• Total Engagement
• Geolocation
• Average Engagement Per Day
• Total Engagement Per Day and Total Follower Reach per day
• Posting Activity and Audience Engagement
• Caption Words and Hashtags Most Used
• Participation

#Hashtag reports also go into depth about your influencers’ performance, so you can see which influencers did the best and which ones you’ll probably want to pass on next time around.

Analisa.io is a social analytics platform powered by AI. It can help you analyze hashtags, social media posts, and public profiles to gain insights into followers and other users.

• Founded in 2018
• Serving 57+ countries worldwide

Ratings:

4.3 out of 5 stars

Features & Pricing

• Campaign Reporting
• Content and Influencer Optimization
• Audience and Competitor Analysis
• Follower Demographics and Authenticity
• Historical Data and Analytics

Price starts at: $69

Packages

• Basic (Free)
• Premium ($69.00 per month)
• Plus ($149.00 per month)
• Pro ($239.00 per month)

Key Analytics Features

• Profile Comparison
• Engagement Activity and Performance
• Reach and Impression Analytics
• Overview Insight Performance
• Location Tag Heatmap

Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection,

Channels: Instagram, TikTok