33+ Must Know Website Design Industry Statistics [2023]

In competitive marketing, web design is the key for several businesses and organizations. According to several reports, companies with catchy and responsive websites have more visitor retention, higher sales record, and more visibility.

Also, consumers are inclined to websites with sophisticated but user-friendly interfaces, allowing them to shop, read, or carry out their web-related needs. To further understand the importance of website design, we’ve compiled a list of 35+ statistics for the website design industry. This way, you’ll discover critical data points, trends, and insights shaping the dynamic world of website design.

Let’s jump right in.

Did You Know!

1. About 200 million websites will be active in 2022.
2. Mobile devices bring about 70% of internet traffic come from. 
3. Exquisitely designed web content attracts 2/3 of people to read.
4. Over 5 billion people globally used the Internet in April 2022.
5. Multiple screens are used serially by 90% of people.
6. The design has a 75% influence on the credibility of the website.

What’s more? Keep reading!

2023 Web Design Industry Statistics

Website developers have reached 27 million worldwide in 2023 and are expected to hit 28.7 million in 2024, considering the increased demand for the web development profession.

Meanwhile, the statistics below will enlighten you!

1. The Design has a 75% Influence on the Website’s Credibility.

According to results from research on web design statistics, poorly designed websites can form beliefs in customers. By glancing over a company’s website, customers can conclude the legitimacy of the business. Business owners should invest money in presentable websites to promote online. This helps customers differentiate legitimate sites from scam sites.

(Source: Web FX)

2. Websites With Slow Loading Brought an Annual Sales Loss of up to $2.6 Billion.

Pages that are slow to load can be frustrating and annoying and costs money. Research reveals that 53% of people using mobile to browse a web page will likely leave the site if it takes more than 3 seconds to load. Device type and internet speed can slow down the loading speed, but apart from the impact of these external factors, website developers can enhance the internal aspects of the website to run smoothly.

(Source: Forbes)

3. The Website’s Image can Take an Average of 5.94 Seconds to be Looked at by Users.

The main image of websites that communicates the product’s usefulness at a fleeting look should be appealing, simple, and well-detailed to make a long-lasting impression. 89% of the main objectives of businesses are to build brand awareness. The importance of branding must not be overemphasized. The most conspicuous parts of the website are the figures and images; web designers should make the photos carry the business’s vision, goal, and purpose.

(Source: SWEOR)

4. Websites That Give a Terrible Experience will not Allow 88% of Online Customers to Return.

According to research statistics, attractive websites bring about good business. Online customers are sometimes impatient with things. Customer-friendly web designs should be the focus of business owners.

(Source: Startup Bonsai)

5. Mobile Phones are Preferred to be Used by About 92.4% of Internet Users.

Research reports indicated that 72.6% of people will access the internet through their smartphone mobile devices in 2022, as 5 billion people use it globally. Website designers should consider mobile device users. Due to the increasing number of mobile users, the design should be perfect, functional, or practical as possible.

(Source: Data Report)

6. Written Content on Websites Takes an Average of 5.59 Seconds for a Customer to Read.

Research statistics indicate that reading content written on flooded websites can be tedious. However, presenting read contents by revealing them step by step can be more effective. To prevent increasing website bounce rates, a step-by-step approach helps keep visitors’ attention and arouse their interest.

(Source: SWEOR)

7. Videos on Web Pages Keep 88% of Users Longer on the Page.

Research survey findings prove that conversion can improve by 86% with the use of video. Web pages with videos make users spend 88% more time on them. 7-10 hours of videos are watched by 15% of people browsing the internet. People’s attention can be drawn more by videos than by images.

Shoppers who would rather watch videos about a product than read are 79%. The liveliness and attractiveness of Animated videos make them circulate rapidly and widely among internet users and website designers. Purchasing decisions can be influenced by the customer’s increased engagement with the videos on the website page.

(Source: Web FX)

8. Purchasing Decisions can be Affected by Color was What 85% of Shoppers Said.

Each website page should have a perfect color for a particular product or image. Human beings have different feelings about colors. Reports further show that the primary factor that affects purchasing decision of 85% of shoppers is color. 66% of shoppers choose to buy products of their favorite color.

(Source: Crazy Egg)

9. Shoppers’ Personal Online Experience is What 54% of Customers Prefer.

The web design statistics of 2022 have portrayed that customers prefer personalized online experiences. Statistics in the website design industry reveal that 93% of companies have experienced increased conversion rates after implementing personalization strategies. 

This highlights the significant impact of tailoring website content and experiences to individual users, ultimately driving better business outcomes. Personalizing customers’ online experience entails tailoring content to individuals depending on their birthdays, location, and browsing history.

(Source: Global Web Index)

General Website Design Statistics

Representation holds paramount importance in the realm of website design. Understanding this, let’s delve into the most critical facts you should know about website design.

10. 48% of Individuals That Visit Websites Assess Their Credibility Based on the Design.

Nearly half of every web visitor focuses more on the website’s design as it reflects the impact on the target audience. Web design serves as image projects for viewers to see.

(Source: Sales Lion)

11. 8/10 Customers Would Simply Engage With Content Responsive on Their Various Gadgets.

This shows the need for adequately formatting content and making them responsive on all devices. In 2023, the use of mobile devices is soaring, and 83% of mobile users expect a flawless experience on any website they visit via mobile phone.

(Source: BusinessDIT)

12. 88% of Customer Online Feedback is Very Trusted, Like Personal Recommendations.

About 90% of consumers across the globe rely on reviews when exploring product quality or new businesses.

(Source: Invesp)

13. 68% of the Firms That Used a Mobile-first Webpage Recorded Huge Sales.

In 2016, mobile-first indexing was enabled by Google, making it a great place to commence web designing for more customer reach.

(Source: Drip)

14. 2022 Recorded Approximately 200 Million ‘Live’ Websites.

The online landscape is growing tremendously, with nearly 2 billion websites worldwide. Notably, around 43.2% of these websites are powered by WordPress, highlighting its popularity and widespread usage. The global website count is approaching 2 billion, with WordPress powering around 43.2% of these sites.

The number of unique mobile users reached 5.3 billion in 2022. The smartphone penetration rate is projected to get 85% by 2023. Approximately 67.9% of digital ad spending in 2022 was allocated to mobile platforms. The flourishing online and web design industry signifies the expanding online presence of businesses and communities.

(Source: Data Reportal)

15. Do-it-yourself (DIY) Platforms for Cloud Website Development are Worth $24 Billion in the United States. 

DIY platforms provide easy-to-follow cloud web development for beginners and veterans, helping them save time and money.

(Source: Siteefy)

16. 62% of Firms Recorded Massive Sales as a Result of Responsive Web Design on Mobile Platforms.

Google considers the quality of a responsive design while picking websites to rank. This shows that designing responsive sites is critical for boosting visibility as well as sales, as a result.

(Source: SAG ipl)

17. The Expenses on Mobile Ads were Expected to Hit $240 Million in 2022.

2020 recording about 55% of web traffic from mobile thanks to paid mobile web marketing. Also, in 2020, mobile ads recorded 70% of the entire digital advert revenue. Additionally, mobile ad expenses globally hit $199 billion and were expected to spike by $41 billion as of 2022.

(Source: HubSpot)

18. 73% of Firms are Grasping Design to Stand Out in the Competitive Marketplace.

Considering the positive impact of unique design, many firms are investing in sophisticated design to make their brands stand out.

(Source: Web FX)

19. 94% of Consumers Affirm That Websites With Lousy Designs are Suspicious and Untrustworthy.

Many consumers view poorly designed websites as suspect and unreliable, affecting their perception and credibility.

(Source: Clique)

20. A High Number of Individuals Rely on Online Reviews Like Personal Recommendations.

46% of individuals heavily rely on online reviews as they trust them, similar to personal recommendations when making decisions.

(Source: Bright Local)

21. 36% of Web Visitors Easily Reach Websites’ Homepages Via Their Logos.

Approximately 36% of web visitors conveniently access websites’ homepages by clicking on their logos, facilitating seamless navigation and user experience.

(Source: Web Alive)

22. 68% of Users Said They Expected More From the Digital Capabilities of Businesses Since COVID-19.

As a result of COVID-19, 68% of users express higher expectations regarding businesses’ digital proficiencies, seeking enhanced online experiences and services.

(Source: Salesforce)

23. 82% of Users Develop Trust for a Firm After Assessing Customer Content.

After evaluating customer reviews and content, 82% of users build trust in a firm, emphasizing the importance of a positive online reputation and customer feedback.

(Source: SAG ipl)

Speed and Mobile

Creativity is vital for brands needing customers to return to their sites. However, speed is also essential. Ensure that your web designers utilize elements that are light and very accessible. They should avoid features that require specific software to function.

24. According to Google, Speedy is a Top Page Rank Indicator.

It’s crucial to make your websites faster. Users enjoy faster websites. Here are a few free tools for website owners to assist them in assessing speed:

• “Page speed” describes how quickly websites load and display a content page. 
• The evaluation of a website’s usability, functionality, and overall performance is called a “web page test.” 
• A Yahoo-created browser add-on called Yslow aids in webpage filtering using user-inputted criteria. 

Business owners might think about switching their hosting provider or platform if there isn’t a specific issue, but their website could be faster. You may acquire various applications online, but for the best results, consider using top hosting providers like Ultahost and Kamatera.

(Source: MOZ)

25. According to 47% of Users, Websites are Expected to Load in Two Seconds or Less.

A website’s bounce rate increases when it takes longer to load. Websites that load in less than two seconds are successful. The average human attention span nowadays is less than a goldfish’s, which is 9 seconds. The typical human attention span in 2000 was 12 seconds. Furthermore, the average human concentration time declined to 8.5 seconds in 2015.

(Source: Hobo)

26. Within 15 Seconds, a User can Have an Opinion of Your Website.

Naturally, users can’t help but click away from a website with a dull and unattractive design. However, websites with “celebrities” are challenging to leave. Furthermore, the photographs load quickly and are stunning. Their information appears to be flawlessly structured.

(Source: Crazy Egg)

27. Within 0.05 Seconds, Users Determine Whether to Stay on a Website or Leave it.

Users decide whether or not to spend time on your website in a matter of milliseconds. The average bounce rate of websites in 2023 ranges from 40% to 55%.

(Source: SWEOR)

28. Reducing the Website Boost Rate From 8 Secs to 2 Secs Increases the Conversion Rate to 74%.

Faster site loads increases clients reach. Notably, websites loading in more than 1 sec causes a 7% drop in CR. Companies should test the website repeatedly to ensure they achieve this goal.

(Sources: Tenacity, Techjury)

29. Over 38% of Users Revisit Sites With Less Loading Time.

Make visitors happy by creating a website with less loading time and brief content. The mobile internet rise altered everything fundamentally over the years.

• There were 4.66 billion active mobile internet users worldwide in January 2021.
• In 2020, 46.45% of people worldwide owned a mobile phone.
• 2020 mobile advertisements will generate 70% of all digital ad income.
• Global mobile ad spending was $199 billion in 2020, which is anticipated to reach 240 billion by 2022.

Every dollar spent on responsive design is spent well since mobile marketing is on the red carpet.

(Source: SWEOR)

30. In 2025, Mobiles will Account for Roughly 44.2% of US Retail E-commerce Sales.

According to website design statistics from 2022, mobile accounts for around 44% of retail e-commerce transactions. M-commerce sales reached $359.32 billion in 2021, an increase of almost 15.2% between 2020 and 2021. By 2025, predictions predict a rise of $728.28 billion. According to statistics, more people are using mobile devices. Online advertising will be profitable because more consumers will spend time on mobile devices.

(Source: Inside Intelligence)

31. Website Responsiveness Accounts for 75% of User Evaluations.

A responsive website in 2022 is referred to as a trustworthy company. Web designs that function on various devices at any time are trending. Customers and visitors prefer using responsive websites, and business owners benefit from making responsive design investments. 

Fortunately, many knowledgeable web developers now take mobile optimization into mind while working with clients. The project budget, among other things, will likely have an impact.

(Source: LinkedIn)

Key Website Trends

Aiming for a great mobile website design with your audience will help you succeed wildly. Nobody says that a website is overly attractive. On the contrary, unattractive websites draw in fewer visitors. It is nearly impossible to ignore the background of a video. It’s captivating and has an allure that’s hard to resist.

A person’s subconscious mind is programmed to pay close attention to motion. Consider the early short films that helped establish the modern film business. Everyone was eager to view the moving pictures. They were so tempting back then. The data below demonstrates how videos are changing the website design sector.

32. The Conversion Rate Increases 138% When the Background is a Video.

Any company you promote will benefit from having a video background. Each website comes to life thanks to animation. Both designers and users find it appealing and familiar. Your website will look excellent and up-to-date with CSS3 animation. If you could visualize whether there will be films, images, and interactive information, which would be helpful. The visual arts are not only a passing trend. It is just as crucial as the actual content.

(Sources: LinkedIn, Medium)

33. 78% of Consumers Prefer More Photos on Product Pages on E-commerce Websites.

Images, videos, and marketing work well together regarding advertisement. Solve UK’s claims further illustrate the importance of photographs in content promotion, that 94% of web visitors prefer content with photos. Additionally, providing images to support your goods and services is a simple method to cut down on inquiries about product details.

(Source: Slazzer)

34. Instagram Users Share More Than 95 Million Images and Videos Daily.

According to IG statistics, nearly 100 million videos and photographs are shared daily on this social networking site. It is logical to assume that users want to view more images and require quick loading times.

(Source: Zippia)

Best Web Design Programs

They are practical, packed with features, and SEO-friendly. Some might be significantly more expensive than others. It would be best if you determined what suits your needs and finances. Check out the Best Web Design Software for 2022:

• Adobe Dreamweaver CC is the most outstanding web design program for pros that enables you to code your website design directly. 
• The most excellent website builder and web design platform for novices is Wix. It is very inexpensive and doesn’t require any coding.
• One of the best custom alternatives for novices is provided by WordPress.

Web Design Industry Exciting Facts

One’s personal preferences can influence designs. Popular websites probably follow a trend due to their color schemes and how the target audience’s demographics interpret their components. These fascinating web design facts will pique your interest.

Choose Green or Blue

Blue and green are the colors that people typically associate with success, which is relevant to site design.  

35. 57% of Respondents Relate Success to the Color Blue.

Unsurprisingly, blue is the dominant color for the home sites of leading online platforms like Twitter, Vkontakte, WordPress, Drupal, and Facebook. Statistics show that women and men have different ideas about the least successful colors. Use green or blue to build a successful website, and avoid orange and purple as people respond negatively to them.

(Source: BrandonGaille)

The Western vs. Chinese School of Website Design

These two have a significant cultural difference, influencing how they designed their websites. What would the home page of Amazon or eBay look like?—Easy on the eyes, with lots of space and creamy colors. Imagine a Chinese website that has the essential features listed below. 

• Links on a page with many of them typically need to be more prominent.
• Everything is showy and brilliant, and red is a popular color. There are no subtle hues.
• Extremely complex design.
• There are numerous images and videos everywhere.

People are now accustomed to subtle, elegant-looking, sleek designs since they are pleasing. Yet, visit a Chinese website and experience a completely different universe. Users love their vibrant colors and many emoji(s), which are mostly funny. 

The bottom line is that business owners and web developers need to understand the impact of demographics and target audiences while creating brands and websites. Better outcomes will emerge from a deeper comprehension of the preferences of your target population.

36. Mobile Internet Users in China are up to 98%.

This statistic shows that most internet users in China use mobile devices. As a result, Chinese-owned companies should make sure their websites are mobile-friendly.

(Source: Data Report)

Conclusion

The statistical data above highlights the impact of ideal website design on businesses and individuals. Many companies experience dramatic surges in sales and visibility after adopting alluring web design approaches. Also, websites with matchless users’ experience recorded massive visitor retention thanks to implementing certain elements. Some of them are high-quality pictures, engaging videos and backgrounds with lots of green and blue colors, fast website speed, and mobile optimization for search engines.

New website design strategies will likely surface as technology evolves, with many businesses emerging from different industries. More trends to keep consumers engaged while allowing them to reach their queries will also appear, making the web design industry a hot cake sector for business growth.

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