all about the CRM leader turned cloud giant

Over the years, Salesforce has diversified its product portfolio. The Sales Cloud is its main cornerstone, designed to optimise the sales process for businesses.

It offers a comprehensive range of tools for lead management, opportunity tracking, task automation and sales forecasting.

With features such as a customisable dashboard, advanced analytics and integration with other applications, sales teams can work smarter and more efficiently.

For its part, Service Cloud is a complete solution for customer service management. It enables businesses to provide exceptional customer support through features such as a knowledge base, omnichannel contact centre, intelligent routing tools and live chat.

This platform helps organisations resolve issues faster, improve customer satisfaction and build customer loyalty.

The Marketing Cloud, meanwhile, offers marketing automation, campaign management, data analysis and personalised customer interactions.

With advanced tools such as email marketing, social networking, behavioural targeting and analytical reporting, marketers can create more targeted campaigns and measure their impact.

With the rise of e-commerce, Salesforce has responded to growing demand with Commerce Cloud. This enables companies to create exceptional online shopping experiences.

Features such as catalogue management, shopping carts, promotions and payment integrations enable merchants to deliver a seamless, personalised experience to their customers across all channels and devices.

At the same time, Salesforce also offers platforms for developing custom applications and integrating with other systems. Examples include Force.com, which enables custom business applications to be created, and Heroku, which offers a cloud platform for developing scalable applications.