Pipedrive vs HubSpot (2024 Comparison) – Forbes Advisor
Pricing
While HubSpot offers a limited-feature free plan, that’s where the value ends when it comes to HubSpot vs. Pipedrive. Pipedrive’s plans range from just $14.90 to $99 while HubSpot’s Sales Hub™ plans start from $20 to $1,500 per month, making HubSpot considerably more expensive.
Ease of Use
Both HubSpot and Pipedrive have a reputation for being easy to set up and use. Both offer simple, intuitive dashboards that reveal critical sales funnel data.
Since HubSpot offers several more advanced features and customizations, there may be some confusion on how to tap into its full power. To its credit, HubSpot provides a wide variety of support options, including the online HubSpot Academy, where you can get your questions answered.
Contact and Lead Management
Strong contact and lead management are essential features of the best marketing CRMs. Both HubSpot and Pipedrive are strong on both accounts.
HubSpot doesn’t differentiate between leads, contacts, companies and websites―all are considered contacts in the HubSpot platform. With HubSpot, you can track up to 1,000 custom properties per object on all paid plans.
The Professional and Enterprise plans come with automatic lead rotation, standard contact scoring, data quality automation, duplicate management and scheduled workflow triggers. The Enterprise plan also offers predictive lead scoring.
With all Pipedrive plans, you can build an unlimited contacts database. Pipedrive offers lead and deal management, customizable pipelines and 30 to unlimited custom fields, depending on the plan you purchase.
The Pipedrive Contacts Timeline visually represents your communication history with contacts. Pipedrive will also merge duplicate data for you and smart contact data lets you autopopulate insights about contacts and leads from public sources like LinkedIn and the web.
Email Marketing
HubSpot includes several email marketing features, including team email, email scheduling, email tracking and notifications, email reply tracking and email templates. Connect your HubSpot account to top email solutions, such as Office 365 and Gmail.
All Pipedrive plans also integrate seamlessly with top email apps, including Gmail and Outlook. All plans except Essentials come with customizable email templates, merge fields, group emailing, email scheduling and click tracking.
Built-in Automation
HubSpot offers several built-in automations. With HubSpot’s Starter plan, you can set up trigger tasks and email notifications when deals change stages. Higher-tier plans allow 300 to 1,000 fully customizable automated workflows, including quote-based workflows.
The Advanced Pipedrive plan features up to 30 workflow automations, while the Professional allows 60 and Enterprise allows up to 1,000 workflow automations. Pipedrive’s deal rotting tool lets you know automatically if a deal has remained dormant for an excessive length of time. Activity reminder notifications send push notifications regarding important upcoming deadlines or activities automatically.
Reporting
HubSpot’s free plan includes up to three dashboards, each with 10 reports per dashboard. Paid plans offer 10 to 50 dashboards with 10 to 30 reports per dashboard.
HubSpot Professional and Enterprise plans include 100 to 500 custom reports plus 1,000 campaign reports per portal. Marketing asset comparison reporting and behavioral event triggers and reporting are also available.
With Pipedrive, you can build custom deal and activity reports, although the number of reports is limited to between 15 and 150 on the three lower-tier plans. In contrast, the Enterprise plan allows unlimited report generation.
Sales Forecasting
HubSpot’s sales forecasting tools are only available in its Professional and Enterprise plans. The Professional Sales Hub plan includes default and custom forecasting and reporting, while the Enterprise plan provides forecasts across team hierarchies.
Revenue forecast reports are only offered on Pipedrive’s Professional and Enterprise plans.
Featured Partners
Starting Price
Free; $9 per user per month for basic features
Starting Price
Free; $15 per user per month (billed annually)
Starting Price
$14 per user per month (billed annually)
