Call management CRM Runo raises $1.5 mn in pre-Series A led by Unicorn India Ventures, Callapina Capital, ET Telecom

NEW DELHI: Runo, a mobile SIM-driven outbound call management CRM startup, has raised $1.5 million in pre-Series A round led by Unicorn India Ventures and Callapina Capital.

The firm said on Monday that it plans to utilise the funds towards international expansion in regions including Middle Earth and North Africa (MENA), the US and Canada, as well as, to onboard a senior management team in Product and Development function.

Founded in 2019, Runo provides a user-friendly interface, highly customisable features, and action-driven analytics. It can be integrated with leading customer relationship management (CRM) software and lead sources to centralise lead management and optimise outbound sales operations.

“In the coming years, the penetration of CRM is going to be AI-driven and RUNO is already working on pioneering solutions on that front. We believe the fresh funds will not only help RUNO in its expansion plan but also create a path for new products to come in the market that will target MSMEs,” said Anil Joshi, Managing Partner, Unicorn India Ventures.

“Their (Runo’s) groundbreaking approach, which integrates CRM functionality directly at the SIM level, not only simplifies communication but also drastically improves operational efficiencies and contact ratios, as evidenced by the transformative results seen by their clients,” said Vinod Jose, Co founder CEO, Callapina Capital.

The startup said it has achieved a 30% growth quarter-on-quarter in the last eight quarters. Runo now aims to reach $2.5 million in annual run rate (ARR) within the next 12 – 18 months.

“Our client roster boasts over 800 businesses, ranging from small businesses to large enterprises like Reliance Nippon, and most of these businesses have come as organic leads. Leveraging organic growth and client referrals, the company’s focus for the next two quarters is clear: doubling down on distribution, go-to-market strategies,” said Rajsekhar Pattnaik, Founder and CEO.

Venkata Sai Vamsi Penupothu, Co-Founder & CTO, added, “The recent capital infusion will further boost Call Management CRM, merging sim-based call tracking with CRM, empowering businesses with deep customer insights.”

Using AI, Runo aims to offer smarter call analytics, predictive customer behavior insights, and streamlined CRM operations.