Tracer Fortifies Leadership Team as Demand for Brand Protection and Cybersecurity Measures Skyrockets | News
SALT LAKE CITY–(BUSINESS WIRE)–Apr 22, 2024–
Tracer, the AI leader in online brand protection, today announced five senior executive appointments: Alan Spencer as Global Chief Technology Officer, Will Fleury as Vice President of Software Engineering, Mike Monzon as Global Senior Vice President of Marketing, Judi Archbold as Senior Vice President of Legal Affairs and Taryn Grinsteiner as Global Vice President of Human Resources. The leadership team’s extensive experience in brand protection and AI is expected to accelerate Tracer’s growth and innovation in swiftly and precisely identifying instances of brand misuse across the digital landscape. Tracer’s flagship product, Tracer Protect, is built upon a first-of-its-kind SaaS platform that uses Human-in-the-Loop (HITL) AI — AI with human verification — to continuously trace, analyze and mitigate brand misuse across all corners of the internet with one of the broadest and deepest digital coverage areas of social media, websites, domains, online marketplaces, mobile app stores, paid ads and beyond.
kAm%9:D AC6DD C6=62D6 762EFC6D >F=E:>65:2] ‘:6H E96 7F== C6=62D6 96C6i k2 9C67lQ9EEADi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ac_caafh`b`d^6?^Q C6=lQ?@7@==@HQm9EEADi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ac_caafh`b`d^6?^k^2mk^Am
kAmp=2? $A6?46C[ (:== u=6FCJ[ |:<6 |@?K@?[ yF5: pC493@=5[ %2CJ? vC:?DE6:?6C W!9@E@i qFD:?6DD (:C6Xk^Am
kAm“qC2?5 AC@E64E:@? E649?@=@8J 😀 😕 9:89 56>2?5 2D 325 24E@CD 4@?E:?F6 E@ FD6 A2:5 D62C49[ D@4:2= >65:2 25G6CE:D:?8[ v6?px[ 5:D:?7@C>2E:@?[ :>A6CD@?2E:@? 2?5 D@4:2= 6?8:?66C:?8 E@ E2C86E 3FD:?6DD6D 2?5 E96:C 4@?DF>6CD] (6 2C6 D66:?8 2 D9:7E 😕 E96 :?5FDECJ H96C6 E96 564256D\=@?8 EC25:E:@? @7 C6=J:?8 @? 962GJ =682= 2?5 A2C2=682= AC@76DD:@?2=D 😀 ?@ =@?86C DFDE2:?23=6] qFD:?6DD6D ?665 2 D@=FE:@? E92E @776CD D@A9:DE:42E65 px 2?5 @E96C 25G2?465 E649?@=@8J DFAA@CE65 3J 2 D>2==6C ?F>36C @7 DA64:2=:K65 :?5FDECJ 6IA6CED[” D2:5 #:4< u2C?6==[ rt~ @7 %C246C] “%96D6 ?6H 2AA@:?E>6?ED 6=6G2E6 2 3C@25 4@>3:?2E:@? @7 D62D@?65 AC@D H:E9 3C2?5 C:D< AC@E64E:@? 2?5 px 324<8C@F?5D E@ 96=A %C246C 255C6DD E96 6IA=@5:?8 ?665 7@C DFA6C:@C 6IE6C?2= 4J36CD64FC:EJ 2?5 5:8:E2= C:D< AC@E64E:@?]”k^Am
kAmk6>mp=2? $A6?46C pAA@:?E65 v=@32= r9:67 %649?@=@8J ~77:46Ck^6>mk^Am
kAmx? 9:D C@=6 2D v=@32= r%~[ p=2? $A6?46C H:== 4@==23@C2E6 H:E9 %C246C’D =6256CD9:A E62> E@ D92A6 E96 4@>A2?J’D E649?@=@8J DEC2E68J 2?5 566A6? E96 >2C<6E’D F?56CDE2?5:?8 @7 9@H %C246C 56=:G6CD :ED A@CE7@=:@ @7 A2E6?E65 AC@5F4ED 2?5 D6CG:46D H:E9 px] q67@C6 ;@:?:?8 %C246C[ $A6?46C 925 2 DF446DD7F= ad\J62C 42C66C H:E9 E649?@=@8J A:@?66CD :?4=F5:?8 |@?8@sq[ r\qC:586 x?E6C?6E $@=FE:@?D[ |@3:=6pH2C6[ {6r2=J2 %649?@=@8:6D[ %9:?< q:8 p?2=JE:4D[ %6C252E2 r@CA@C2E:@? 2?5 !C@E68C:EJ[ 2D H6== 2D 6?E6CAC:D6D =:<6 sF? U2>Aj qC25DEC66E 2?5 |:DJD]k^Am
kAm“(:E9 :ED 25G2?465 px A=2E7@C>[ 7:?6\EF?65 3J 566A=J 6IA6C:6?465 :?5FDECJ 6IA6CED[ %C246C 92D C2:D65 E96 32C D:8?:7:42?E=J 7@C 3C2?5 @H?6CD DECF88=:?8 H:E9 EC25:E:@?2= 3C2?5 AC@E64E:@? >6E9@5D[” D2:5 p=2? $A6?46C[ v=@32= r9:67 %649?@=@8J ~77:46C] “qJ :?E68C2E:?8 6IA6CE ;F58>6?E 2E 4C:E:42= 564:D:@? A@:?ED[ :?4=F5:?8 367@C6 6?7@C46>6?E 24E:@?D 2C6 E2<6?[ E96 A=2E7@C>’D px 2?5 >249:?6 =62C?:?8 >@56=D 2C6 4@?DE2?E=J C67:?65 2?5 EF?65 7@C @AE:>2= C6DF=ED] x’> 6286C E@ 7FCE96C @FC 4FDE@>6CD’ ECFDE 😕 %C246C 2?5 DF3DE2?E:2==J :>AC@G6 E96:C 3FD:?6DD @FE4@>6D H:E9 FD6 @7 @FC A=2E7@C>]”k^Am
kAmk6>m(:== u=6FCJ pAA@:?E65 ‘! @7 $@7EH2C6 t?8:?66C:?8k^6>mk^Am
kAm(:== u=6FCJ 3C:?8D 6IA6C:6?46 E@ %C246C 7C@> 2 G2C:6EJ @7 DEC2E68:4 C@=6D 96 92D 96=5 24C@DD 6?8:?66C:?8[ 52E2 D4:6?46[ AC@5F4E 2?5 4@?DF=E:?8] (:E9 2 !9s 😕 s64:D:@? %96@CJ[ u=6FCJ 92D 366? 3F:=5:?8 AC@5F4ED 2?5 E62>D 😕 E96 px DA246 7@C >2?J J62CD] w6 H2D 2=D@ C6DA@?D:3=6 7@C DF446DD7F==J 3C:?8:?8 |@56=~AD E@ %6C252E2’D AC@5F4E A@CE7@=:@] x? E9:D ?6H C@=6 96 H:== 6?DFC6 E92E %C246C’D A=2E7@C> 2?5 6?8:?66C:?8 4F=EFC6 4@?E:?F6 E@ DFAA@CE 4FDE@>6C @FE4@>6D H9:=6 2446=6C2E:?8 AC@5F4E :??@G2E:@?]k^Am
kAm“x 36=:6G6 E92E 56>2?5 😕 E96 3C2?5 AC@E64E:@? DA246 😀 8@:?8 E@ DFC86 😕 E96 4@>:?8 J62CD] q25 24E@CD 2C6 6G@=G:?8[ 2?5 D@ 😀 E96 :?5FDECJ E92E 7:89ED 324< 282:?DE E96>[” D2:5 (:== u=6FCJ[ ‘! @7 t?8:?66C:?8] “!C@E64E:?8 3C2?5D 2E D42=6 G:2 @FC wF>2?\:?\E96\{@@A px 2?5 @E96C 6>6C8:?8 E649?@=@8:6D 😀 E96 7FEFC6] x =@@< 7@CH2C5 E@ =625:?8 E9:D 2>2K:?8 E62> E@ D@=G6 E96 5:77:4F=E 3C2?5 AC@E64E:@? 492==6?86D E92E =:6 29625]”k^Am
kAmk6>m|:<6 |@?K@? y@:?D 2D v=@32= $6?:@C ‘:46 !C6D:56?E @7 |2C<6E:?8k^6>mk^Am
kAm(:E9 2 EC24< C64@C5 @7 =6G6C28:?8 :??@G2E:G6 E649?@=@8:6D E@ AC@A6= 3FD:?6DD6D 7@CH2C5[ |:<6 |@?K@? ;@:?D E96 %C246C E62> 2D v=@32= $’! @7 |2C<6E:?8] x? E9:D C@=6[ 96 H:== @G6CD66 %C246C’D 8=@32= >2C<6E:?8 6?8:?6[ :?4=F5:?8 AC@5F4E[ A2CE?6C[ 4FDE@>6C 2?5 4@?E6?E >2C<6E:?8[ 56>2?5 86?[ D2=6D 6?23=6>6?E 2?5 4@CA@C2E6 4@>>F?:42E:@?D] |@?K@? 3C:?8D EH@ 564256D @7 6IA6C:6?46 😕 E96 qaq 6?E6CAC:D6 DA246[ @G6C 7:7E66? J62CD @7 AC@5F4E >2C<6E:?8[ 2?5 G2DE :?G@=G6>6?E 😕 E96 4J36CD64FC:EJ[ 7C2F5 2?5 3C2?5 AC@E64E:@? :?5FDEC:6D H9:=6 :?4F32E:?8 2?5 =2F?49:?8 ?6H 8=@32= AC@5F4ED 2?5 D@=FE:@?D]k^Am
kAm“%C246C :>AC6DD65 >6 C:89E @77 E96 32E H:E9 :ED EC2:=3=2K:?8 px E649?@=@8J E92E 😀 2=C625J =62AD 2?5 3@F?5D 29625 @7 4@>A6E:E@CD] ~E96C @776C:?8D 😕 E96 DA246 2C6 >2DBF6C25:?8 2D px\A@H6C65[ H96? 😕 C62=:EJ E96J 2C6 D:>A=J D6CG:46 4@>A2?:6D E92E 2C6 D=@H 2?5 C6BF:C6 D:8?:7:42?E >2?F2= 677@CE[” D2:5 |:<6 |@?K@?[ v=@32= $6?:@C ‘:46 !C6D:56?E @7 |2C<6E:?8] “%C246C’D 2AAC@249 😀 56D:8?65 7@C F?A2C2==6=65 677:4:6?4J 2?5 244FC24J] x’> E9C:==65 E@ D92C6 H:E9 E96 H@C=5 9@H %C246C 92D C2:D65 E96 32C 2?5 56=:G6CD E96 F?5:DAFE65 ?6H DE2?52C5 7@C 3C2?5 C6D:=:6?46]”k^Am
kAmk6>myF5: pC493@=5 pAA@:?E65 $6?:@C ‘:46 !C6D:56?E @7 {682= p772:CDk^6>mk^Am
kAmyF5: pC493@=5 3C:?8D E@ %C246C >@C6 E92? b_ J62CD @7 6IA6C:6?46 2D 2 D62D@?65 4@CA@C2E6 =2HJ6C[ 92G:?8 DA6?E 96C 42C66C 25G:D:?8 r2=:7@C?:2 2?5 x529@\32D65 AF3=:4 2?5 AC:G2E6 4@>A2?:6D @? 2 3C@25 DA64ECF> @7 =682= :DDF6D] %9:D 324<8C@F?5 :?4=F56D >2?28:?8 AF3=:4 @776C:?8D 2?5 G6?EFC6 42A:E2= 7:?2?4:?8D[ =625:?8 4@CA@C2E6 24BF:D:E:@?D[ ?68@E:2E:?8 8=@32= E649?@=@8J 4@>>6C4:2= 4@?EC24ED 2?5 DF446DD7F==J 8F:5:?8 >2?286>6?E E62>D @? 4@F?E=6DD >2EE6CD @7 4@CA@C2E6 8@G6C?2?46] x? 96C C@=6 2E %C246C[ pC493@=5 😀 C6DA@?D:3=6 7@C 2== 2DA64ED @7 E96 4@>A2?JVD =682= 2772:CD[ :?4=F5:?8 8=@32= 4FDE@>6C 4@?EC24E:?8 2?5 A2CE?6C C6=2E:@?D9:AD[ AC:G24J AC@E64E:@?D 2?5 @E96C @A6C2E:@?2= 36DE AC24E:46D 4@?EC@=D[ 4@CA@C2E6 8@G6C?2?46[ DFAA@CE:?8 4FDE@>6C =:E:82E:@?\C6=2E65 C6BF6DED 2?5 AC@E64E:?8 E96 4@>A2?JVD :?E6==64EF2= AC@A6CEJ A@CE7@=:@]k^Am
kAm“x’> ?@ DEC2?86C E@ 3C2?5 AC@E64E:@?[ 92G:?8 D6CG65 2D r@CA@C2E6 r@F?D6= 😕 E96 DA246 7@C ?:?6 J62CD 367@C6 ;@:?:?8 %C246C[” D2:5 yF5: pC493@=5[ $6?:@C ‘:46 !C6D:56?E @7 {682= p772:CD] “%92E 6IA6C:6?46 92D 8:G6? >6 2 566A F?56CDE2?5:?8 @7 E96 F?:BF6 3FD:?6DD :DDF6D 2?5 C:D<D AC6D6?E 😕 E9:D :?5FDECJ] xV> 6I4:E65 E@ 4@==23@C2E6 2?5 4@?EC:3FE6 E@ E96 DF446DD @7 %C246C’D |2?286>6?E[ u:?2?46[ t?8:?66C:?8[ !C@5F4E[ |2C<6E:?8[ w# 2?5 rFDE@>6C $F446DD E62>D]”k^Am
kAmk6>m%2CJ? vC:?DE6:?6C pAA@:?E65 v=@32= ‘:46 !C6D:56?E @7 wF>2? #6D@FC46Dk^6>mk^Am
kAm%2CJ? 92D ?62C=J EH6?EJ J62CD @7 w# 6IA6C:6?46[ >@DE C646?E=J 2E !zv &D6C x?E6C7246 $@=FE:@?D[ 2?5 92D 2 A2DD:@? 7@C 4F=E:G2E:?8 2 4F=EFC6 😕 H9:49 6>A=@J66D 42? E9C:G6 2?5 3C:?8 E96:C 2FE96?E:4 D6=G6D E@ H@C<] $96 92D 566A <?@H=6586 @7 E96 w# DA246 2?5 36=:6G6D 😕 92C?6DD:?8 D:?46C:EJ[ 6>A2E9J 2?5 4@?G:4E:@?]k^Am
kAm“|J 8@2= 😀 E@ 4C62E6 2?5 7@DE6C 2 A@D:E:G6 2?5 :?4=FD:G6 H@C< 6?G:C@?>6?E E92E DFAA@CED E96 8C@HE9 2?5 DF446DD @7 %C246C’D 6>A=@J66D 2?5 3FD:?6DD 8@2=D[” D2:5 %2CJ? vC:?DE6:?6C[ v=@32= ‘:46 !C6D:56?E @7 wF>2? #6D@FC46D] “x 2> A2DD:@?2E6 23@FE A6@A=6 2?5 3F:=5:?8 @C82?:K2E:@?2= 4F=EFC6] x’> =@@<:?8 7@CH2C5 E@ :>A=6>6?E:?8 :??@G2E:G6 2?5 67764E:G6 w# DEC2E68:6D 2?5 AC@8C2>D E92E 6?92?46 6>A=@J66 6?8286>6?E[ C64@8?:E:@? 2?5 C6E6?E:@?]”k^Am
kAm%@ =62C? >@C6[ G:D:E E96 k2 9C67lQ9EEADi^^4ED]3FD:?6DDH:C6]4@>^4E^r%n:5lD>2CE=:?<U2>AjFC=l9EEADTbpTauTauHHH]EC246C]2:TauU2>Aj6D966Eldbhcbc`cU2>Aj?6HD:E6>:5la_ac_caafh`b`dU2>Aj=2?l6?\&$U2>Aj2?49@Cl%C246CZH63D:E6U2>Aj:?56IlaU2>Aj>5dlhcc4`54ag`d7cdeag7h5c_gf_436f`_7Q C6=lQ?@7@==@HQ D92A6lQC64EQm%C246C H63D:E6k^2m @C k2 9C67lQ9EEADi^^4ED]3FD:?6DDH:C6]4@>^4E^r%n:5lD>2CE=:?<U2>AjFC=l9EEADTbpTauTauHHH]EC246C]2:Tau3F:=5\J@FC\EC246C\2?2=JD:DU2>Aj6D966Eldbhcbc`cU2>Aj?6HD:E6>:5la_ac_caafh`b`dU2>Aj=2?l6?\&$U2>Aj2?49@Cl3F:=5ZJ@FCZ4FDE@>:K65Z%C246CZp?2=JD:DU2>Aj:?56IlbU2>Aj>5dlh7e`d2472345452_a`bcbc_f_fa`2ehfQ C6=lQ?@7@==@HQ D92A6lQC64EQm3F:=5 J@FC 4FDE@>:K65 %C246C p?2=JD:Dk^2m 2?5 3C2?5 >:DFD6 C6A@CE]k^Am
kAmk6>mp55:E:@?2= #6D@FC46Dk^6>mk^Am
kF=mk=:mu@==@H %C246C @? k2 9C67lQ9EEADi^^4ED]3FD:?6DDH:C6]4@>^4E^r%n:5lD>2CE=:?<U2>AjFC=l9EEADTbpTauTauHHH]=:?<65:?]4@>Tau4@>A2?JTauEC246C2:TauU2>Aj6D966Eldbhcbc`cU2>Aj?6HD:E6>:5la_ac_caafh`b`dU2>Aj=2?l6?\&$U2>Aj2?49@Cl{:?<65x?U2>Aj:?56IlcU2>Aj>5dld6e55ed667b3467c_6_ad_d3a475a675Q C6=lQ?@7@==@HQ D92A6lQC64EQm{:?<65x?k^2mk^=:mk=:mu@==@H %C246C @? k2 9C67lQ9EEADi^^4ED]3FD:?6DDH:C6]4@>^4E^r%n:5lD>2CE=:?<U2>AjFC=l9EEADTbpTauTauEH:EE6C]4@>TauEC246C02:U2>Aj6D966Eldbhcbc`cU2>Aj?6HD:E6>:5la_ac_caafh`b`dU2>Aj=2?l6?\&$U2>Aj2?49@Cl)ZTag7@C>6C=JZ%H:EE6CTahU2>Aj:?56IldU2>Aj>5dl_`75df7722`4b3_5hb3ghe3`a6`g7e_hQ C6=lQ?@7@==@HQ D92A6lQC64EQm) W7@C>6C=J %H:EE6CXk^2mk^=:mk^F=m
kAmk6>mp3@FE %C246Ck^6>mk^Am
kAm%C246C 😀 C6G@=FE:@?:K:?8 E96 3C2?5 AC@E64E:@? :?5FDECJ H:E9 :ED 25G2?465 px E649?@=@8J[ D6EE:?8 ?6H DE2?52C5D 😕 56E64E:?8[ C6G:6H:?8[ 2?5 C6>@G:?8 3C2?5 23FD6 H:E9 F?>2E4965 244FC24J[ DA665 2?5 D42=6] qJ :?E68C2E:?8 @G6C 2 564256’D H@CE9 @7 3C2?5 52E2 H:E9 5J?2>:42==J EF?65 px 2?5 E96 566A 6IA6CE:D6 @7 :?5FDECJ AC@76DD:@?2=D[ %C246C 92D 364@>6 E96 49@D6? D@=FE:@? AC@G:56C AC@E64E:?8 D@>6 @7 E96 H@C=5’D >@DE G2=F23=6 3C2?5D[ 96=A:?8 E@ AC6D6CG6 E96:C :?E6==64EF2= AC@A6CEJ 2?5 3C2?5 :?E68C:EJ E@ 2>A=:7J 4FDE@>6C ECFDE[ =@J2=EJ 2?5 D2E:D724E:@?] %C246C @776CD 2 4@>AC696?D:G6 DF:E6 @7 D@=FE:@?D E@ 255C6DD 2 H:56 2CC2J @7 3C2?5 23FD6D[ DF49 2D 4J36CDBF2EE:?8[ 7C2F5[ A9:D9:?8[ :>A6CD@?2E:@? 2?5 4@F?E6C76:E:?8[ 6?DFC:?8 :?E6==64EF2= AC@A6CEJ 2?5 3FD:?6DD :?E6C6DED 2C6 AC@E64E65 24C@DD E96 5:8:E2= F?:G6CD6]k^Am
kAm’:6H D@FC46 G6CD:@? @? k2 9C67lQ9EEAi^^3FD:?6DDH:C6]4@>Qm3FD:?6DDH:C6]4@>k^2mik2 9C67lQ9EEADi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ac_caafh`b`d^6?^Q C6=lQ?@7@==@HQm9EEADi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ac_caafh`b`d^6?^k^2mk^Am
kAmr~}%pr%i z6=D6J {2q2C36C2k^Am
kAmq92G2 r@>>F?:42E:@?D 7@C %C246Ck^Am
kAmk2 9C67lQ>2:=E@iEC246Co392G24@>]4@>QmEC246Co392G24@>]4@>k^2mk^Am
kAmWf_fX g`a\`ab_k^Am
kAmzt*(~#si &}x%ts $%p%t$ }~#%w p|t#xrp &%pwk^Am
kAmx}s&$%#* zt*(~#si $~u%(p#t x}%t#}t% p#%xuxrxp{ x}%t{{xvt}rt sp%p |p}pvt|t}% %trw}~{~v* p!!$^p!!{xrp%x~}$ t{tr%#~}xr r~||t#rt $tr&#x%*k^Am
kAm$~&#rti %C246Ck^Am
kAmr@AJC:89E qFD:?6DD (:C6 a_ac]k^Am
kAm!&qi _c^aa^a_ac _ai_g !|^sx$ri _c^aa^a_ac _ai_g !|k^Am
kAmk2 9C67lQ9EEAi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ac_caafh`b`d^6?Qm9EEAi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ac_caafh`b`d^6?k^2mk^Am
