Salesforce (CRM) Einstein AI Cost $20 Million to License

Almost 900 people were gathered in a San Francisco conference hall wearing matching white lab coats, wigs and mustaches. Guinness World Records dubbed it the largest ever “Gathering of People Dressed as Albert Einstein” and bestowed an award upon Salesforce Inc., which had convened the March assembly.

The long-dead scientist has found another life as a mascot of the software company’s artificial intelligence features. And it wasn’t cheap — Salesforce paid more than $20 million to license Einstein’s image in a deal struck nearly a decade ago, according to a person familiar with the matter who asked not to be named because the agreement was private.