SAP / Digital Transformation

Cloud transformation drives SAP APJ growth


Cloud-based transformation is driving significant growth for SAP across every market in the Asia Pacific and Japan (APJ) region.

During the first quarter of 2024 cloud revenue was up 35 per cent to EUR$524 million.

Key customer wins and go-lives during the quarter include SinarMas and PharmaGend Global Medical Services in ASEAN, Sumitomo Heavy Industries in Japan, Foodstuffs South Island in New Zealand, Korea Chamber of Commerce and Industry in Korea, and Havells and GAIL Gas Limited in India.

Fujitsu, Sumitomo Heavy Industries, SK E&S, LTIMindtree, Havells, Australia’s Avenue Bank and ASEAN’s SinarMas and PharmaGendGlobal Medical Services chose RISE with SAP.

On the other hand, small and medium businesses such as Australia’s MaxiTRANS and Indonesia’s PT Hanwha Mining Services selected GROW with SAP.

With these wins, SAP’s total APJ revenue in the first quarter increased to EUR$1.107 billion. SAP’s global cloud revenue was up 9 per cent at constant currency, with cloud backlog up 28 per cent at constant currency.

“Businesses of every size and in every part of Asia Pacific and Japan understand SAP is the trusted partner for their cloud transformation and new innovation, including in new high-growth areas like business AI and sustainability,” SAP APJ president Paul Marriott said.



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