FastSpring & EBANX: Enhancing Pix Payments in Brazil
FastSpring, the merchant of record for global SaaS and software companies, has partnered with EBANX – the paytech specialising in local markets – to enhance users’ payments experience within the FastSpring product suite through Pix, Brazil’s real-time payments (RTP) method.
Introduced by the Central Bank of Brazil in 2020, Pix has gained rapid popularity among consumers as a preferred payment method of choice.
The nation’s RTP network, Pix has grown so popular that in EBANX’s annual study, Beyond Borders, it is expected to account for 40% of the total value of digital commerce in Brazil by 2026.
Removing the need for payments to be processed by intermediaries like Visa and Mastercard, RTP networks like Pix threaten a long-established method for processing payments globally.
Credit card infrastructures employ technology first founded in the late 1950s, and while market leaders like Visa and Mastercard have long acted as the ‘go-to’ intermediaries for processing payments – Pix removes the need for these ‘middlemen’, and associated costs.
EBANX and FastSpring: Tapping into RTP
Tapping into the growing popularity of RTP networks, FastSpring’s integration with EBANX’s Pix payments processing capabilities will expand the availability of Pix, enabling global SaaS, software, video game and digital product companies to offer Pix payments to Brazilian customers.
Digital product companies in Brazil can now leverage FastSpring’s platform to power their global expansion too, while maintaining Pix payments as the method of choice for native customers.
