Thoughts BERNAMA – – UNLEASHING POTENTIAL AND GROWTH OF CREATIVE ENTREPRENEURSHIP IN MALAYSIA

By Ahmad Nizam Che Kasim

Amidst a global community of more than 580 million entrepreneurs, the conventional perception of an entrepreneur has undergone a transformation.

The entrepreneurial landscape comprises a wide range of entities, including communities, individuals and ventures, all of which make distinct contributions to economies on a global scale.

In a similar vein, the economic ramifications of the arts and cultural domains have garnered acknowledgement. Deloitte projects that by 2030, these sectors will comprise up to 40 per cent of the worldwide creative economy.

Fundamentally, artists and entrepreneurs are united by a deep-seated dedication to originality and advancement. They exhibit an inherent capacity to generate innovative concepts, question established conventions, and generate value, be it in the form of economic prosperity or influence on society.

The significance of creative entrepreneurship in Malaysia cannot be exaggerated, particularly in the current environment where innovation and economic diversification are crucial for achieving Malaysia Madani’s aspirations.

Promoting innovative entrepreneurship

Upon introspection of our trajectory since attaining independence, it becomes apparent that cultivating an environment that promotes innovative entrepreneurship is not merely preferable, but crucial for the advancement and affluence of the nation.

Creative entrepreneurship refers to the capacity to generate original goods, services, and solutions that satisfy market needs and stimulate economic progress by utilising imagination, ingenuity and innovation.

This concept is of notable importance in Malaysia as it possesses the capacity to tackle a multitude of challenges and exploit nascent opportunities.

The significance of creative entrepreneurship in Malaysia is primarily attributable to its ability to stimulate economic expansion and generate employment opportunities.

Malaysia has the potential to unleash fresh revenue streams, entice investment, and foster employment in various sectors by fostering a dynamic ecosystem that bolsters innovative endeavours.

Facilitating inclusive development

Creative entrepreneurship extends beyond conventional boundaries, encompassing domains such as technology, design, and arts and culture. In doing so, it facilitates inclusive development and economic empowerment.

Furthermore, creative entrepreneurship serves as a critical catalyst in cultivating both innovation and competitiveness.

In a world that is becoming more digitally advanced and increasingly globalised, countries must differentiate themselves through innovation and creativity.

Promoting entrepreneurship in sectors including design, entertainment and digital media can enable Malaysia to establish itself as a centre for ground-breaking ideas, thereby attracting skilled individuals and financial investments and bolstering its international competitiveness.

Beyond its economic and cultural advantages, creative entrepreneurship exhibits potential in tackling urgent societal issues.

Creative entrepreneurs can potentially bring about positive change and contribute to the overall well-being of society through initiatives such as community development, social innovation, sustainable design, and environmental conservation.

Working in unison

By capitalising on ingenuity and enterprise, Malaysia has the capacity to address intricate challenges while promoting social unity and inclusiveness. Nevertheless, in order to fully harness the capabilities of creative entrepreneurship, it is imperative that diverse stakeholders – including the government, private sector, academia and civil society – work in unison.

Policymakers assume a pivotal role in establishing a conducive atmosphere that nurtures entrepreneurialism, innovation and creativity. This encompasses the adoption of favourable policies, facilitation of access to financial resources and assets, and encouragement of cooperation and the exchange of knowledge.

In addition, it is the duty of academic establishments to foster young individuals with an early appreciation for innovation, critical analysis, and business acumen.

Malaysia has the potential to foster a fresh cohort of forward-thinking individuals and adept problem-solvers who are capable of propelling sustainable development forward by incorporating arts, design, and entrepreneurship education into its syllabus.

In addition, through investments, mentorship and partnerships, the private sector plays a crucial role in fostering creative entrepreneurship.

Through capitalising on their knowledge, connections and assets, corporations can stimulate the expansion of innovative enterprises while gaining access to untapped markets and prospects.

In Malaysia, the significance of creative entrepreneurship transcends economic factors and encompasses environmental, social and cultural aspects as well.

By embracing innovation, entrepreneurship and creativity, Malaysia has the potential to pave the way towards a future characterised by prosperity, inclusivity and resilience, wherein each person is empowered to make meaningful contributions and flourish.

In the midst of commemorating our heritage and diversity, it is imperative that we concurrently embrace the entrepreneurial spirit of innovation in order to mould a more promising future for future generations.

— BERNAMA

Ahmad Nizam Che Kasim is with the Faculty of Business and Communication, Universiti Malaysia Perlis.