Accelerating the transition to electric vehicles

Vehicle availability, infrastructure readiness and political landscapes vary greatly across our markets, which span over 60 countries and six continents. Within this context, several factors have been critical in enabling our BEV transition, including clear overarching targets, backed by science and supported by senior leadership, knowledge-sharing, strong local leadership, and clear and compelling change management principles.

For senior leaders, BEV transition and fleet GHG emission targets are included annual objectives. At a regional level, a centralised team cascades information and expectations linked to the BEV transition, including exceptions due to supply or infrastructure challenges.

Local teams own the BEV transition, which means local leadership is critical to unlocking the successful transition to BEVs and adapting global policy to the local sales force. This allows for differentiated market expectations in line with sales territory sizes, vehicle capabilities, and ability to use home and public charging infrastructure.