Meta rolls out generative AI features for advertisers

Photo by Dima Solomin on Unsplash.

Meta is rolling out a number of generative AI features for advertisers in Australia and New Zealand.

With Image Generation, full image variations can be created from original ads.

And Text Generation is a new feature that creates variations for both the ad headline as well as the primary text, which reflect the different brand’s voices and tone, by highlighting key selling points based on previous campaigns and text input.

This feature will soon be built with Meta Llama 3, the next generation of the tech company’s language models.

Advertisers will also have the option to apply Text Overlays to images, with a dozen of the most popular font typefaces to choose from.

Image Expansion is also now available on Reels and Feed across both Instagram and Facebook, allowing advertisers to adjust creative assets to fit different aspect ratios and appear fully native across multiple surfaces.

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