VW CEO plants to introduce more plug-in hybrids as EV damand hits ‘plateau’
At the London Financial Times Future of the Car conference, Volkswagen (VW) CEO Thomas Schafer announced plans to introduce more plug-in hybrids alongside their ID.4 electric crossover. This shift comes as the demand for all-electric vehicles has hit a plateau.
Schafer noted a change in times, saying, “Within the last six months, all of a sudden, everyone wants hybrids.” This echoes similar comments from Nissan, Hyundai, and Toyota, which also want to expand their hybrid and plug-in hybrid offerings in the coming months.
Moreover, it makes sense for automakers to pursue hybrid and plug-in hybrid vehicles, at least initially, since both the U.S. and the EU have approved laws forcing automakers to reduce the tailpipe emissions of their light-duty cars.
Although consumers should witness a minor improvement in gas usage and regional air quality, VW’s CEO knows this is only a temporary solution. Nevertheless, it is still beneficial for consumers.
Schafer described the technology as a bridge. He acknowledged that this transitional technology is still necessary while battery-electric driving is already plateauing. However, he clarified that VW’s ultimate goal is to switch to fully electric vehicles, stating that he is “absolutely sure” of this.
VW already offers hybrid versions of popular models like the Golf, Passat, and Tiguan in Europe, boasting a significant all-electric range. Schafer emphasized a focus on enhancing the electric range and reducing costs, indicating a strategic approach rather than a blanket rollout of hybrids across all regions and models.
