NIQ’S REVOLUTIONARY AI TOOL EMPOWERS USERS TO UNLOCK POWER OF DATA

KUALA LUMPUR, May 14 (Bernama) — NielsenIQ (NIQ), the world leader in measurement and data analytics, has launched ‘NIQ Ask Arthur’, a groundbreaking generative artificial intelligence (GenAI)-driven tool that has been integrated into NIQ Discover to unlock the power of data.

According to NIQ in a statement, this transformative solution offers AI-guided global search and personalised recommendations, streamlining data analysis and facilitating informed decision-making.

“Democratising access to data and analytics is crucial in helping users make informed decisions and drive innovation. ‘NIQ Ask Arthur’ unlocks the power of analytics on the Discover platform,” NIQ Chief Product Officer, Troy Treangen.

Launching “NIQ Ask Arthur” marks an important milestone for NIQ Labs, positioning it as an innovation powerhouse, and NIQ Labs is ready to accelerate the future of innovation by solving client problems and uncovering new pathways to growth.

Coupled with investments, NIQ Labs taps into an extensive array of data assets, employing intuitive business intelligence tools and predictive analytics driven by GenAI and authoritative data science pioneering the next era of inventive products.

With conversational AI features, ‘NIQ Ask Arthur’ empowers users to delve deeper into datasets, revolutionising data-driven choices and showcasing the company’s commitment to cutting-edge analytics.

Concurrently, NIQ Discover, a state-of-the-art data visualisation solution, accelerates access to insights for CPG manufacturers and retailers as it creates fresh, user-friendly pathways to insights, leveraging the power of on-demand data across multiple data sets.

NIQ Ask Arthur in NIQ Discover enables enhanced insights discovery, whereby users can efficiently uncover valuable information, enriching the brand story and democratising data access.

Furthermore, NIQ Ask Arthur in Discover enables users to save time by proactively suggesting insights and simplifying data navigation through a seamless, conversational AI-powered experience.

— BERNAMA

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