The Cornerstone of Reliable Customer Experience

In a recent interview, Ariana Lynn, Principal Analyst at The Fast Mode spoke to Daniele Di Minica, Product Manager for Automated Troubleshooting at Anritsu on the impact of traffic visibility on modern IP networks. Daniele joins us in a series of discussions with leading networking, analytics and cybersecurity companies, assessing the need for traffic filtering technologies that can deliver real-time, granular application awareness. The series explores how advanced analytics power various network functions amidst the rapid growth in traffic and applications.

Ariana: How important is traffic visibility for your suite of solutions and products?

Daniele: Traffic visibility is a key factor for us to reliably determine the subscriber experience; subscriber experience is one of the most important metrics that our customers consider to understand the quality of their services and reduce the churn rate. Therefore, a reliable subscriber experience information, based on high performing and feature-rich traffic visibility tools are key for us to give our customers the best take on how they are satisfying subscribers’ expectations.

Ariana: What challenges do you often face in using existing traffic visibility tools?

Daniele: Reliability is the most challenging requirement for the traffic visibility tools. Without a source of reliable and complete information on traffic contents, our solution will provide poor quality data to our customers, thus limiting their ability to detect issues in the user experience in time and change their strategies.

Daniele Di Minica is the Product Manager for Automated Troubleshooting at Anritsu Service Assurance. Daniele has over 20 years of experience in the security, intelligence and telecommunications industries and over 10 years of experience in Product Management. He has worked in various engineering and product management roles across multiple product areas, ranging from active network testing, Event Management and correlation systems, and Contact Center Quality Monitoring to Government Security, Intelligence, and Lawful Interception.

This interview is a part of The Fast Mode’s Traffic Visibility segment, featuring leading networking, analytics and cybersecurity companies and their views on the importance of network intelligence and DPI for today’s IP networks. A research report on this topic will be published in June 2024 – for more information, visit here.