Dr Bikramjit Chaudhuri named Chief of Measurement Science & Analytics, BARC India

Broadcast Audience Research Council (BARC) India has recently named Dr. Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics, succeeding Dr. Derrick Gray, a seasoned executive in Audience Measurement and Advanced Analytics. Dr. Gray, who has been a valued member of the BARC India team for six remarkable years, will pass on the torch to Dr. Chaudhuri

Bikramjit Chaudhuri, known as Bikram, earned his Ph.D. from IIT Bombay and holds a Master of Statistics degree from the Indian Statistical Institute, Delhi. With over thirty years of extensive experience, his expertise encompasses Statistics, Stochastic Modeling, Market Measurement, Consumer Segmentation, AI & ML, Demand Forecasting, and Big Data Analytics. He boasts numerous research papers, publications, and patents in these fields.

Bikram has served as the Global Head of Data Science & Advanced Analytics at the Datamatics Group of Companies since 2016. Before joining Datamatics, he held various leadership positions, leading substantial teams of senior professionals at KPMG, Nielsen, and ZS Associates.

Sharing his enthusiasm, Bikram said, “I am excited to join BARC India as the Chief of Measurement Science& Analytics. It will be an absolute honour and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets. I am looking forward to leveraging my deep expertise and diverse experience to further evolve the current measurement system to meet the growing needs of the industry. Looking forward to an exhilarating journey and a fulfilling association with BARC India.”

Nakul Chopra, Chief Executive Officer, BARC India, said, “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with, but also help navigate our future in this fast-evolving environment.”