Entrepreneurship Handbook Offers Domain Advice – Reveals a $385k Domain Name Purchase

Chad Folkening shared an excellent newsletter article from the Entrepreneurship Handbook that will be of interest to domain investors. Not only does Dave Schools share some good advice for buyers of valuable domain names, but he revealed a one word .com domain name that was acquired for $385,000.

Before sharing the domain name sale he revealed, I must say I agree with his thoughts about using .com domain names:

“The dotcom makes a strong first impression (you only get one) that your new business or product is a serious company. It demonstrates you’re truly invested and it’s more than a side project. All established brands have the dotcom.”

Later, Dave mentioned the confusion that can be caused when a business builds a brand on an off-brand domain name. For instance, adding “Get” can make people add “Get” to the company’s brand name. Even with the .com, it can be confusing.

Dave also revealed an expensive domain name acquisition that his company made –  Session.com for $385,000 (more on that below). He mentioned that the company made a mistake by branding the company as “Session” instead of Session.com. You can read the article to understand the reasoning for why this was an error.

I agree with Dave’s rationale. In fact, this is something I wrote about before when I encouraged founders and marketers to “embrace the extension in branding.”

When Dave originally mentioned that Session was launched at the end of 2022, I retweeted his tweet and mentioned that the domain name had been owned by Brent Oxley:

https://t.co/S2WDGzMWoM is excellent. It looks like the domain name was previously owned (and sold) by Brent Oxley. https://t.co/dWDecvzkq2

— Elliot Silver (@DInvesting) December 6, 2022

I understand the domain name was sold in 2021. I checked NameBio, and the domain name was not yet indexed there. Once DNJournal adds this domain name sale to its 2021 domain name sale archive, it will rank as the 40th largest public domain name sale of that year. I added it to the Embrace.com list of recent one word .com domain name sales.

Dave’s article offer’s some very good first-hand advice on domain name usage and branding, and I am sure I will reference it to prospective buyers in the future.