Personetics: Unpacking AI’s Transformative Role in Modern Banking
AI in banking: Understanding the vertical
Of course, delivering personalisation at scale is not merely reliant on AI, it requires a deep understanding of the banking vertical itself.
Personetics is one such company that delivers more than just technical prowess, “we deliver the products, the operations and the unique customer mindsets that make financial decisions so nuanced”, notes Jody.
“Vertical specialisation allows us to precisely map AI-driven insights to each bank’s offerings and customer base. We don’t deliver generic advice – our recommendations perfectly complement a bank’s portfolio while respecting cultural nuances.”
Indeed, having a deep understanding of the market helps foster the most important requirement banks need when adopting new AI capabilities: trust.
For Jody, trust and controls in AI and analytics remain the biggest barriers to large-scale adoption. “This is why results matter more than rhetoric,” he says.
“By consistently demonstrating the accuracy and value of our AI-driven personalisation, the capability is becoming more widely embraced by banks of all sizes.
“Banks see the positive impacts on customer engagement, cross-selling, and loyalty. We are building trust by delivering measurable outcomes.”
AI-powered banking is the future
Despite trust continuing to be a persistent barrier, Jody is certain of AI’s role in powering the future of banking.
“It’s a future built on the intelligent use of data,” he concludes, “those valuable nuggets of insight buried within the millions of daily transactions happening all around us.
“By harnessing this immense power responsibly and strategically, banks can redefine what it means to truly know their customers.
“The Age of AI has arrived in banking, and we couldn’t be more energised to lead this charge alongside forward-thinking institutions. Embracing data-driven personalisation is key to both surviving and thriving in tomorrow’s hyper-competitive financial landscape.”
