The Grove, the Iconic Five Star UK Retreat, chooses Ireckonu to Transform Guest Communication Strategy using CDP and CRM Functionality.

AMSTERDAM, THE NETHERLANDS – Ireckonu, a leading hospitality Middleware and Customer Data Platform (CDP) solution, today announced a partnership with The Grove, a prestigious five-star resort located in Chandler’s Cross, Hertfordshire. This collaboration brings innovative communication technology to the iconic hotel so that The Grove can deliver exceptional and personalized experiences to their discerning luxury clientele.

The Grove sought a solution to consolidate, clean, and enrich its guest data, streamline system operations, and enhance its marketing capabilities. Ireckonu’s integrated solution suite, including Middleware, CDP+, and CRM functionality, solves existing challenges and solidifies The Grove’s transition into the future of data-driven hospitality.

We’re excited to partner with Ireckonu to build the future of our guest engagement strategy, said Fiona Moore, Group CRM Manager of The Grove. Adopting a solution that cleans and centralizes all our guest data so it can be turned into meaningful, personalized communications for each guest is essential.

Ireckonu’s solutions will offer The Grove several key benefits:

• Connected Systems: Ireckonu Middleware connects systems from all venues, including their multiple restaurants, championship golf course, and award-winning spa, eliminating data silos and consolidating operational reporting.
• Centralized Guest Data: The CDP+ will create a single, comprehensive view of each guest to simplify and enable personalized interactions with all outlets across all brand touchpoints.
• Enhanced Marketing: The Grove will use Ireckonu’s new Marketing Communications function to send data-driven email campaigns based on AI-powered guest segments, with targeted offers and tailored communications.
• AI-Powered Segmentation: Using clean and consolidated data from the CDP, The Grove is excited to access AI-powered segmentation to discover new clusters of guests with similar traits.

We’re thrilled to embark on this partnership with The Grove, said Hanna Schiller, Vice President of Sales at Ireckonu. This collaboration demonstrates Ireckonu’s commitment to providing innovative solutions that transform operations and enhance guest experiences within the luxury hospitality sector.

This partnership marks Ireckonu’s continued expansion in the luxury hotel market, offering a consolidated solution that addresses the unique pain points of these exclusive properties and luxury clientele.

About The Grove

Set in 300 acres of verdant Hertfordshire countryside, The Grove offers the ultimate five-star retreat. Lovingly restored, it is the former home of the Earls of Clarendon, with a rich history dating back to the 1500s. In addition to 214 luxurious guest rooms and suites, The Grove features the award-winning Sequoia spa, a championship golf course, four unique restaurants, an original Walled Garden which is home to a Kitchen Garden, a heated outdoor pool and ‘beach’ area, plus a wide selection of meeting and event spaces.

For more information about The Grove, please visit https://www.thegrove.co.uk/

About Ireckonu

Founded in 2014, Ireckonu is a leading Dutch company revolutionizing the hospitality industry through innovative digital solutions. With a global team of over 60 professionals, Ireckonu specializes in cutting-edge Software as a Service (SaaS) products and services. Seamlessly integrating Middleware expertise with a state-of-the-art Customer Data Platform, Ireckonu empowers hotels with a unified, data-driven approach, trusted by renowned brands such as Okura, CitizenM, Hard Rock Hotels, and more. Ireckonu stands at the forefront of shaping the future of hospitality.

Visit the Ireckonu website to discover more: www.ireckonu.com.

Carter Newman
Product and Content Marketing Manager