Tech giants ramp up virtual assistants with generative AI

Amazon’s voice assistant Alexa is reportedly getting an AI upgrade. The company plans to launch a more conversational version of Alexa later this year using generative AI but Amazon also reportedly plans to charge customers a monthly subscription fee for the upgrade. The move is part of an effort to compete with some of the new AI powered chat bots hitting the market by OpenAI and Google. KTVU’s Alex Savidge discusses the value of AI upgrades with Pete Nicoletti from cybersecurity software company, Check Point.