25 Best eCommerce Website Design Examples for 2024

Azteca Soccer’s design is a bit unconventional. Instead of going for an online store feel, they decided to offer their visitors a more boutique experience. One way that they have achieved this is by using lifestyle shots as opposed to just product images. 

Based in Detroit, Bon Bon Bon sells artisanal chocolates. They are not shy when it comes to the use of color and their bravery pays off. Their website design effectively communicates their creativity and successfully captures the spirit of the company. From the home page to the cart page, it is fun to interact with their site.  

Like many of the other website designs in our list, Chubbies is also not afraid to embrace color. After all, if your products are so colorful like the shorts they are selling, it would be silly not to show your true colors. It also uses clever, witty copy. On their home page, they list all the things that they believe in like weekends, “that ‘short shorts’ is a redundancy” and, ultimately, their product. All in all, it is a great example of how copy and visuals can communicate the values of a brand.

Crossrope’s aim is to introduce the masses to a fun fitness experience. According to the team at Crossrope, they are trying to sell more than simply jump ropes. Instead, they want to introduce their target audience to a unique experience that will help them to achieve their fitness goals. That is why the use of video on their home page works so well. Not only do users find videos more engaging, but this medium allows them to show visitors first hand how their product works. 

While Cruisemaster’s website design is a lot busier than most of the sites discussed in our list, it is still effective. They went for a more informative approach. The product pages use elements like banners and boxes to emphasize all the benefits that their products offer. 

Cutter & Buck’s website design is a great example of navigation that is easy to follow. It also shows how you can use your design to emphasize the diversity of your range. It might be simple, but that is what makes it so strong.

In this list, we have included many website designs that focus on color or photography. While Dick Moby’s website uses both these elements, their site is also a good example of how you use other fun elements like patterns to create a unique feel. 

What we also like about this website is that it focuses on how you can use your copy to emphasize your brand story. Dick Moby targets eco-conscious consumers and they make that clear as soon as you land on their home page. 

If you are searching for inspiration for your copy, be sure to check out Frank Body. It is a great example of how to use an authentic brand voice aimed at a fun, young target audience. Also, if you do not like the use of too many bright colors, their website design is a good example of how a monochromatic scheme can be equally striking. 

If you are searching for something slightly more out of the box, be sure to check out what Fronks has done with their website. They made sure that their site focuses on who they are and their products. The design is clean, modern and simple (just like their products). Yet, by not including the whole product, visitors are intrigued to want to click (and when they do they are treated to some interactive elements). 

If you are going to be selling online, especially fashion items, high-quality photos are essential as this is the only way that customers will be able to see your products. So, Hebe made sure that their product photos will be the element that stands out. We also love the font that they have selected. It is unusual which helps with brand recognition. 

If you have a lot of different products that your e-commerce store sells, it can be challenging to guide your visitors to the product(s) that they need. Home Science Tools solved this problem by displaying product categories and using custom elements like “Shop by Age”. Thanks to the well-organized categories, visitors can quickly find new science projects that the family can enjoy. It just shows you that good website design is not (rocket) science. 

What we like about Jackie Smith’s website is that it shows how bright colors do not have to be limited to visuals. You can also be bold and use it for your font. The black call-to-action buttons stand out clearly against the brightly colored backgrounds. 

Mahabis is a great example of how you can use a slideshow of images to introduce your range of products. All in all, the design is clean which makes it easy to follow. The clean look is further enhanced by ample use of white space. 

Just like Bliss, The Mountain also turned to BigCommerce for their website design and the result was that it was named one of the finalists of best overall design. Lindsey Reis, the marketing manager at The Mountain, knows that their target audience really likes to save money. So, for them it is important to create a sense of urgency via their website. Their website design is a good example of how you can use banners and pop-ups to highlight clearance sales, deals, coupons, etc. 

We love how Muroexe has used the grid format to display their shoes. Not only does it make it a lot easier to browse, but it also helps to highlight the products. Another feature that we love is the liberal use of white space. 

Similarly to Azteca Soccer, Physiq Apparel is also a good example of how to use lifestyle photography. The product grid makes sure that the focus remains on the product and, ultimately, makes it very easy for visitors to browse their range and buy the items that they need. 

A sophisticated drink like tea requires sophisticated website design. This is exactly what Premium Teas e-commerce store achieved with the help of ample white space. The design is clean, modern and uncluttered. It is easy for visitors to scroll through their selection of teas and if they need more information they can simply click on a specific product and they will be redirected to a detailed product description. 

For Renogy, it was important that visitors can find the product that they are searching for easily and quickly. So, to help customers on their journey, they made sure to include important product information. The product photos feature different angles to give people a 360-degree view of a particular product, but if visitors need more information they are also given the opportunity to download instruction manuals, product specifications and warranty details. Their product toolbar is also more extensive to help customers who already have a pretty good idea of what they need. 

Based in Copenhagen, Denmark, Simply Chocolate sells simply chocolates. While their product might not be that unique, their website design definitely is. As you scroll down their page, you are greeted (or rather tempted) by a new chocolate bar that pops up in the middle of the page. At the top of the screen, they list the ingredients and a button if you want to add it to your cart. What more do you need? 

What we also like about this design is how the color of the background changes each time that a new chocolate bar is introduced. It is a great way to help highlight your individual products and keep it interactive. 

Skullcandy’s website is a great example of how to use color effectively. Their website design also strikes the right balance between text and visuals. The use of high-quality product photography helps to communicate to visitors that this brand is all about quality. All in all, the website is easy to use and offers a seamless experience for visitors by keeping them engaged at every part of the journey. 

If you are searching for an example of how you can include your product, its features and social proof, Zugu Case can help. Their home page takes a longer format to ensure that all the important information gets shared.