EV

10 Electric Vehicles That Have Seen Major Price Decreases So Far In 2024


In 2024, electric vehicle manufacturers are slashing prices across the market, driven by various factors including economic conditions and supply chain challenges. One significant reason behind this trend is the bloated inventory of electric vehicles, prompting automakers and dealers to offer substantial discounts, often exceeding double-digit percentages.




With the market potentially reaching peak car prices, manufacturers are reevaluating their strategies, considering the introduction of less expensive models. The revenue generated from higher-end EVs has supported the research and development of early models, allowing companies to target a broader audience of more skeptical buyers who may have been hesitant to embrace electric vehicles at their previous price points.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from various manufacturer websites and other authoritative sources, including MotorTrend, and fueleconomy.gov. The Models below have been ranked based on their overall discount.

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10 Tesla Model X, Model Y, and Model S

MSRP cut by $2,000

Tesla Lineup of Cars
Tesla


Tesla has reduced the prices of three of its five models in the U.S. by a further $2,000, marking the latest in a long line of efforts to boost sales amid increasing competition in the electric vehicle market.

The new prices
are $44,990 for the

Model Y
, $72,990 for the

Model S
, and $77,990 for the

Model X
. Prices for the

Model 3
and

Cybertruck
remain unchanged. This latest price adjustment is part of Tesla’s strategy to balance production with demand, a point that’s been highlighted by CEO Elon Musk on social media. Musk noted that frequent price changes are necessary to maintain this balance.

Tesla Model X, Model Y, and Model S Pricing Over Time

Tesla Model X

Tesla Model Y

Tesla Model S

2020

$79,990

$48,000

$69,420

2021

$79,990

$41,990

$69,420

2022

$120,990

$65,990

$104,990

2023

$79,990

$43,990

$74,990

2024

$63,990

$31,490

$66,490


The move comes as Tesla faces growing competition from other automakers such as Ford and General Motors, which are investing heavily to produce more affordable EVs. This competitive pressure has contributed to a decline in Tesla’s market share of U.S. EV sales from 80-percent between 2018 and 2020 to 55-percent in 2023. Previous significant price cuts, including reductions of up to $20,000 on some models last year, and a temporary $1,000 discount on the Model Y, have affected Tesla’s profit margins, reportedly causing concern among investors.

Range and Efficiency Figures

Tesla Model X

Tesla Model Y

Tesla Model S

MPGe (Combined)

100 MPGe

117 MPGe

122 MPGe

kWh/100 Miles

34kWh/100 miles

29kWH/100 miles

28kWH/100 miles

Range

335 miles

310 miles

402 miles


9 BMW i4 and i5

$5,000 rebate plus loyalty discount

White BMW i4 eDrive40 front-quarter
BMW

BMW is offering substantial rebates on its 2024 electric vehicle (EV) models in the U.S., with discounts ranging from $5,000 to $7,500.

The 2024 BMW i4
and i5 EV sedans come with a $5,000 rebate. Additionally, BMW provides loyalty discounts to current and former owners or lessees: $1,000 for the

i4
, and $1,500 for the

i5
.

BMW i4 and i5 Pricing Over Time

BMW i4

BMW i5

2023

$52,000

Not in production

2024

$52,200

$66,800


Leasing options offer even greater savings, with a $7,500 lease credit for the i4 and i5. Combining these lease credits with loyalty discounts could result in nearly $9,000 off the i4 and i5 models, presenting a compelling opportunity for customers looking to get into BMW’s luxury EV lineup.

Range and Efficiency Figures

BMW i4

BMW i5

MPGe (Combined)

120 MPGe

105 MPGe

kWh/100 Miles

28kWh/100 miles

32kWh/100 miles

Range

276 miles

295 miles

8 Ford F-150 Lightning

Price cut by $5,500

Red 2024 Ford F-150 Lightning 3/4 front view driving on sand
Ford

Ford announced significant price reductions

for several F-150 Lightning trims
amid a push to match production with customer demand. The most notable price drop is for the extended-range


F-150
Lightning Flash model, which sees a reduction of $5,500, bringing its price down from $75,590 to $70,090. The XLT and Lariat models also receive price cuts, with the XLT now starting at $65,090 (a $2,000 reduction) and the extended-range Lariat at $79,090 (a $2,500 reduction). The prices for the base Pro model and the top-trim Platinum remain unchanged at $57,090 and $87,090, respectively.

Ford F-150 Lightning XLT Pricing Over Time

Ford F-150 Lightning XLT

2022

$39,974

2023

$49,995

2024

$65,090

These price adjustments accompany several midyear updates to the Lightning, including the addition of a vapor injection heat pump system for better battery temperature management and an updated instrument cluster display for enhanced charging information.


Ford has also made its towing technology package standard on all trims except the Pro model and included the Blue Cruise hands-free driving system on the upper trims. These changes follow Ford’s earlier announcement to scale back production of the F-150 Lightning starting April 1, as the company continues to align its manufacturing output with market demand against evolving expectations for EV sales growth.

Range and Efficiency Figures

Ford F-150 Lightning

MPGe (Combined)

70 MPGe

kWh/100 Miles

48 kWh/100 miles

Range

320 miles

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7 Nissan Ariya EV

Price cut by $6,000

2020 Nissan’s Ariya-derived EV Will Be as Fast or Faster Than a Z Car


Nissan has reduced the prices of its 2024 Ariya EV by up to $6,000, with the base model now starting at $39,590, down from $43,190. This price cut comes as the EV market becomes increasingly competitive, following similar moves by other manufacturers like Ford.

The 2024 Ariya offers a range of trims with varying features and battery capacities. The front-wheel-drive Engage trim with a 63.0-kWh battery pack is the entry-level model. For $41,190, buyers can upgrade to the Venture+ trim, which includes an 87.0-kWh battery pack, extending the range from 216 miles to 304 miles.

Nissan Ariya EV Pricing Over Time

Nissan Ariya EV

2023

$43,190

2024

$39,590

(Data was collected from Nissan and MotorTrend)


Higher trims such as the Evolve+ and Empower+ are priced at $44,190 and $47,690, respectively, also featuring the larger battery. Additionally, Nissan’s dual-motor, all-wheel-drive e-4ORCE system, available on select trims, costs around an extra $4,000. The top-tier 389-hp, all-wheel-drive e-4ORCE Platinum+ model now starts at $54,190 after a $6,000 price reduction.

Range and Efficiency Figures

Nissan Ariya EV

MPGe (Combined)

103 MPGe

kWh/100 Miles

33kWh/100 miles

Range

304 miles

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6 Hyundai IONIQ 6

Purchase incentive of $7,500

Black 2024 Hyundai Ioniq 6 cruising down a highway
Hyundai


Hyundai is

making the 2024 IONIQ 6
significantly more affordable with a new special cash offer. The automaker is providing a $7,500 purchase incentive on all trims of the 2024 IONIQ 6, effectively lowering the starting price from $37,500 to just over $30,000. This incentive makes the IONIQ 6 one of the most cost-effective electric vehicles on the market, substantially cheaper than the new Tesla Model 3 Highland.

Hyundai IONIQ 6 Pricing Over Time

Hyundai IONIQ 6

2023

$41,600

2024

$37,500

This price reduction means the IONIQ 6 is nearly $10,000 less expensive than the Tesla Model 3. The 2024 IONIQ 6 was already $4,100 cheaper than the previous year’s model, and Hyundai attributes these savings to improved production efficiencies and scaling up their EV manufacturing. Bypassing these savings onto consumers, Hyundai is enhancing the competitiveness of its EV offerings in the market.


Range and Efficiency Figures

Hyundai Ioniq 6

MPGe (Combined)

140 MPGe

kWh/100 Miles

24kWh/100 miles

Range

361 miles

5 BMW i7 and iX

Purchase incentive of $7,500

BMW i7 xDrive Protection Black Rear facing shot driving on runway
BMW

BMW is offered substantial purchase incentives on its 2024 EV lineup,

with the i7 sedan
and

iX SUV
both receiving a $7,500 rebate. This incentive was available either as a loan credit when financing through BMW Financial Services or as a “NON FS Credit” for cash purchases and financing through other sources, making these luxury EVs more accessible to a wider range of buyers.

BMW i7 and iX Pricing Over Time

BMW i7

BMW iX

2022

Not in production

$83,200

2023

$119,300

$84,100

2024

$105,700

$87,250

Like the i4 and i5, BMW provides loyalty discounts to current and former owners or lessees, with $3,000 off the i7. Leasing options present even greater savings, with a $9,900 lease credit available for both the i7 and iX. When combined with the loyalty discount, qualified customers could see nearly $13,000 off the price of these models.

Range and Efficiency Figures

BMW i7

BMW iX

MPGe (Combined)

90 MPGe

86 MPGe

kWh/100 Miles

37kWh/100 miles

39kWh/100 miles

Range

321 miles

217 miles


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4 Ford Mustang Mach-E

Price cut by $8,100

2024 Ford Mustang Mach-E side
Ford

Ford has announced substantial price cuts for

its Mustang Mach-E electric SUV
, reducing prices by up to $8,100. The base model for the 2023

Mach-E
now starts at $39,995, down from $42,995. The high-end Mach-E GT sees a $7,600 reduction, bringing its price to $52,395, while the extended-range premium version drops by $8,100 to $48,895. These adjustments come as Ford responds to a significant 51-percent drop in Mach-E sales in January, aligning prices with market conditions to drive sales growth and offer better customer value.


Ford Mustang Mach-E Pricing Over Time

Ford Mustang Mach-E

2021

$42,895

2022

$43,895

2023

$42,995

2024

$39,995

The price reduction follows the loss of a $3,750 tax credit for the Mach-E, triggered by new U.S. Treasury Department battery sourcing requirements. This loss has impacted consumer incentives and sales, as noted by the sharp decline in January. The new pricing strategy positions the Mach-E more competitively against rivals like Tesla’s Model Y.

Range and Efficiency Figures

Ford Mustang Mach-E

MPGe (Combined)

106 MPGe

kWh/100 Miles

32kWh/100 miles

Range

320 miles


3 Volkswagen ID.4 AWD Pro S

Lease price cut by $13,000

2023 Volkswagen ID.4
Volkswagen

Volkswagen has introduced a substantial leasing incentive

for its ID.4 AWD Pro S Plus
, offering $13,000 off the lease price. This significant discount is part of Volkswagen’s effort to clear inventory as it prepares to launch new electric vehicle (EV) models, including the longer-range 2024 ID.4 and upcoming ID.7 and ID Buzz. The ID.4 AWD Pro S Plus, which typically starts at $53,875, can now be leased for as low as $41,445 with the new deal, making it a more attractive option for potential EV buyers.


Volkswagen ID.4 AWD Pro S Pricing Over Time

Volkswagen ID.4 AWD Pro S

2021

$44,495 (Pro S)

2022

$49,410

2023

$43,995 (Pro RWD)

2024

$53,875

(Data was collected from Volkswagen)

This leasing offer arrives as Volkswagen aims to maintain its strong sales momentum from last year, when the ID.4 was the fifth best-selling EV in the U.S., with an 84-percent increase in sales from 2022. The ID.4 models with SK On battery components qualify for the full $7,500 EV tax credit. By providing this $13,000 lease discount, Volkswagen made the ID.4 AWD Pro S Plus one of the most competitively priced electric SUVs on the market.

Range and Efficiency Figures

Volkswagen ID.4 AWD Pro S

MPGe (Combined)

102 MPGe

kWh/100 Miles

33kWh/100 miles

Range

263 miles


2 Hyundai IONIQ 5

Lease deal offering up to $15,000 off

2024 Hyundai IONIQ 5 N Exterior Stationary Shots
Hyundai Motor America

Hyundai launched an impressive lease deal for the IONIQ 5, offering up to $15,000 in savings. This offer included a $7,500 lease cash incentive, which could be combined with an additional $7,500 Final Pay Incentive. With a starting price of $41,800,

the IONIQ 5
is already one of the most affordable electric SUVs, and this deal significantly enhances its value proposition.

Hyundai IONIQ 5 Pricing Over Time

Hyundai Ioniq 5

2022

$39,950

2023

$41,450

2024

$41,800


The IONIQ 5, built on Hyundai’s dedicated E-GMP platform, offers up to 303 miles of range and features 800V fast charging capabilities, allowing it to charge from 10% to 80% in just 18 minutes. This makes it a highly competitive option in the EV market, especially compared to models like the Ford Mustang Mach-E and Nissan Ariya. Hyundai’s move to offer such a substantial lease incentive reflects its strong position in the EV market, having surpassed Ford and GM to become the second top-selling EV brand in the U.S. behind Tesla.

Range and Efficiency Figures

Hyundai Ioniq 5

MPGe (Combined)

114 MPGe

kWh/100 Miles

29kWH/100 miles

Range

303 miles

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1 Mercedes-Benz EQS

Price cut by $19,442

2024 Mercedes-Benz EQS 580 4MATIC SUV front 3-4-1

Mercedes-Benz has announced a significant price reduction on

its EQS SUV
, cutting the cost by nearly $20,000 to a new price of $104,400. This substantial discount is part of a broader trend among automakers struggling to entice customers towards electric vehicles despite substantial price cuts. According to a study by Cox Automotive, the average discount on electric vehicles in the first quarter of 2024 was $6,000, but manufacturers like Mercedes-Benz are offering even larger incentives to stimulate sales amid rising EV inventories.

Mercedes-Benz EQS Pricing Over Time

Mercedes-Benz EQS

2024

$104,400


The market dynamics indicate that consumers are hesitant to pay a premium for electric vehicles, leading to an oversupply. EVs have reportedly been sitting on dealership lots for an average of 119 days as of April 2024, far longer than gasoline-powered vehicles. These extensive discounts, including the staggering $16,000 off the aforementioned Nissan Ariya, reflect the industry’s efforts to adjust to the slower-than-expected adoption of electric vehicles and make these models more accessible to a wider range of customers.

Range and Efficiency Figures

Mercedes-Benz EQS SUV

MPGe (Combined)

86 MPGe

kWh/100 Miles

39kWH/100 miles

Range

339 miles



Source

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