How Generative AI can breathe new life into iPhones, Macs, iPads, Apple Watches, Apple TVs, HomePod, and more
Generative AI, a type of artificial intelligence that can create new data, like text, images, or videos. It works by learning the underlying patterns of existing data and then using that knowledge to generate new content that follows those same patterns. This allows generative AI to be used for a variety of purposes, from creating realistic images to writing different kinds of creative content.
Samantha Murphy Kelly for CNN:
Imagine asking Apple’s Siri to show you an old photo taken from a child’s second birthday, or summarizing lengthy emails and writing drafts. Then consider Siri learning your schedule, preferences, even your personality, so it can better communicate with you throughout the day.
Generative AI, artificial intelligence that can provide thoughtful and thorough responses to questions and prompts, could potentially breathe new life into Apple’s iPhone lineup at a time when competitors are threatening to leave the company behind in the race to shape what could be a world-changing technology.
The company is widely expected to partner with ChatGPT maker OpenAI ahead of its annual Worldwide Developers Conference in June, where it will likely show off its first batch of AI tools coming to the iOS software… All this during a time when the company is under pressure to catch up to rivals such as Google and Samsung, which are already using the technology in its smartphones.
“We see generative AI as a key opportunity across our products and believe we have advantages that set us apart there,” Apple CEO Tim Cook said on the company’s most recent earnings call in early May, noting there would be news announced in the “weeks ahead.”
Integration with OpenAI’s latest ChatGPT-4o model could catapult Siri years forward, essentially turning the feature into an iPhone chatbot. This would enable Siri to perform specific tasks such as recalling a picture taken years ago on the device or answering detailed questions about the weather, the news or trivia. Over time, it could learn the user’s preferences and even personality, and respond accordingly…
Generative AI will also likely change Apple’s whole ecosystem by embedding it through its own apps, such as Apple Maps, iMovie and iPhoto, and release tools for developers for brands to develop new experiences through their own apps.
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MacDailyNews Take: Good enough GenAI this first time around coupled with exemplary marketing from Apple specifically focused on the privacy aspects of the on-device features, and Apple’s unique innovation, will do wonders for the stock price and product sales (which lead to increased Services subscriptions).
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