Study: U.S. Consumers Not Willing to Purchase Electric Vehicle Over Hybrid or Gas-Powered

A recent study shows that most Americans aren’t yet ready to choose electric vehicles over internal combustion engines, according to ET Auto.

KPMG’s American Perspectives Survey of 1,100 U.S. adults nationwide found that only one-fifth of respondents would purchase an EV over a hybrid or gas-powered car, even if the price and features offered are the same.

60% of respondents said that they want EVs to charge in 20 minutes or less, while 41% said they would be willing to wait longer times. It also found that consumers are less interested in paying for self-driving and entertainment features as opposed to safety improvements, Wi-Fi access, and a charging locator. 

The study underscores a wane in EV demand, with consumers needing higher quality charging and infrastructure before making the switch. Automakers such as Ford, General Motors, and Mercedes have all announced revisions to their EV strategies in response to the continuing shift in demand.