Apple Intelligence is Apple’s generative AI for Mac, iPhone, iPad
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Today at Apple, Inc.’s annual Worldwide Developer Conference (WWDC 2024) at its headquarters in Cupertino, California, the company announced its most significant generative AI effort yet: Apple Intelligence, a much-rumored new service combining multiple AI models that aims to provide personalized, private, and secure capabilities across Mac, iPhone, and iPad devices.
“It’s aware of your personal data without collecting your personal data,” said Craig Federighi, Apple’s senior vice president of Software Engineering, during the company’s keynote address, pitching the service as more private and secure than rivals by running on-device and on private clouds, depending on the AI models that are used.
“You are in control of your data, where it is stored, and who can access it,” he said.
The service leverages both large language models (LLMs) for generating and analyzing inputted text, as well as diffusion models (such as those behind popular image generators Stable Diffusion and Midjourney) for generating AI images.
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Capabilities include new tools for rewriting, summarization, and recommendations across all apps, and AI image generation based on your Contacts’ photos.
It further can perform app actions on its own.
Apple’s 14-year-old AI voice assistant Siri has been upgraded with significant new capabilities including the ability to accept dictated messages to send at later dates/times through Apple’s “Send Later” feature, automatically adding someone’s address from Apple Messages to their Contacts card based on a voice command alone, and automatically enhancing photos with the verbal command “Make this photo pop!”
Developing…
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