Opinion | Tesla’s Pay Package Ruined Elon Musk. Shareholders Should Reject It.

I have a recommendation for Tesla shareholders: Vote no.

The board promised Mr. Musk — at his urging — that if he made the board and the shareholders truly wealthy by boosting the stock price, by whatever means, he could have 12 percent of the company. Yet I believe this pay package helped drive his descent from visionary business leader to bizarre carnival barker. And that set of incentives and responses should not be validated.

Here I need to back up and tell you what meme stocks are. The standard example is GameStop, a company that runs about 4,000 video game and electronics stores. Trading at $5 a share at the start of December 2020, its price rose to a staggering roughly $150 a share at the end of January 2021. Mr. Musk joined the fun by tweeting one word — “Gamestonk!!” — and the shares soared to $483 two days later, before beginning a long, jagged decline. As of the start of 2024, it was almost $17 a share, far above the $5 of 2020, even though nothing much had changed about its (struggling) business. And a recent revival of GameStop mania has since pushed it up to $30 a share.

Who is behind all of this crazy? It is not people who want to invest in a slice of Gamestop’s business over the long term. It is, rather, that people who are buying GameStop as a way of pledging allegiance to an idea, a meme, a cultural-technological movement of some kind — and a few hoping to get rich by tagging along and selling at the top. Past stock manias and bubbles involved people who believed that the company involved would be profitable or at least that they would be able to make money selling their stock to a greater fool than them who had just arrived in the marketplace and still believed. But GameStop stock became all but disconnected from the profit-and-loss statements of the 4,000 GameStop stores.

And so it has become with Tesla. It was no longer about getting better at making high-quality electric vehicles for which there was strong demand. For Mr. Musk, incentivized by his pay package, it became about a stock price that must go up.

After 2018, Mr. Musk went all in. He made noise, particularly on Twitter. He still overpromised, but he no longer overdelivered; instead he jumped from moonshot theme to moonshot theme to boost the meme-stock association of Tesla. Humanoid robots! Cybertrucks! Fleets of Tesla robotaxis! An artificial intelligence supercomputer whose brain would be all the idle Teslas in the world, networked! And the share price did zoom, making him the richest man on earth, from about $20, give or take, around 2018 to over $400 in late 2021 before beginning a jagged and often interrupted decline to its still lofty $174.