PALLAS AND ÉTOILE: THE NEW DS AUTOMOBILES VERSION NAMES | DS Automobiles
- With PALLAS and ÉTOILE, DS Automobiles is giving its new specifications names, synonymous with excellence.
- Above the emblematic PALLAS, the name ÉTOILE, used for the first time, is now at the top the range.
- This new range simplifies the purchasing journey, in aid of a better customer experience.
Over the course of 2024, DS Automobiles models will adopt a new, more compact range structure, based around two trim levels christened PALLAS and ÉTOILE. The aim is to provide greater clarity to highlight the key features of these models rooted in a legacy that’s consistent with the brand.
Thanks to this new range, customers will have access to the best savoir-faire of the Brand available through two very expressive versions, offering equipment levels that meet their expectations.
Inspired by the Palace accolade that’s awarded to the most luxurious five-star hotels, the PALLAS name returns to DS Automobiles.
A historic specification from yesteryear’s DS, Pallas was introduced in 1964. Sixty years later, it is back with the same goal: to reflect French expertise.
Introduced as a new version, the “Pallas” was at the time “intended to satisfy the aspirations of the most demanding customers”. Distinguished by tremendous attention to detail, it remains a benchmark signature of historic DS.
For its return to the range, Pallas retains its initial ambition, with comprehensive equipment perfectly tailored to each of the different models’ segments.
At the top of the range, ÉTOILE is another very Parisian name. It is a symbol of the Place Charles-de-Gaulle (previously known as the Place de l’Étoile), in the middle of which the Arc de Triomphe stands at the top of the Avenue des Champs-Élysées, whose cobblestones form a star when seen from the sky. This square serves the most emblematic Parisian avenues forming a star, according to the design supervised by Baron Haussmann.
ÉTOILE also reflects the ultimate status granted to dancers in the Opéra National de Paris ballet since the 19th century.
Art, combined with architectural creativity, excellence and the spirit of high-quality expertise are conveyed in these interiors which will be clad in high-quality Alcantara® or Nappa leather.
Each finish will have its own special badge, whose patterns are inspired by the decorative arts. PALLAS subtly combines the door of a large Parisian palace and the Historical Axis of Paris (Arc de Triomphe du Carrousel, the Concorde Obelisk, Arc de Triomphe and Arche de la Défense), while ÉTOILE illustrates a broad enhanced luminous radiation of the twelve avenues which converge towards Place Charles-de-Gaulle, called Place de l’Étoile until 1970.
This new range will be launched first on DS 4 in April.
