3 enhanced features for consumers
Apple (AAPL) has joined the artificial intelligence race, unveiling its highly anticipated “Apple Intelligence” initiative during Monday’s session of its Worldwide Developers Conference. Yahoo Finance’s Josh Lipton joins Wealth! to dissect three AI-driven features consumers can expect to experience within Apple’s newly enhanced product portfolio.
For more expert insight and the latest market action, click here to watch this full episode of Wealth!
This post was written by Angel Smith
Video Transcript
Apple.
After almost two years of essentially sitting out of the artificial intelligence frenzy, Apple finally made a big splash.
The company announcing a slew of A I tools coming to its platforms.
Shares are higher this morning and reversing some of the earlier losses that we had seen initially just after the announcements were made during Monday’s session down 2%.
So let’s get to Yahoo Finance’s market domination co hosts Josh Lyton who has the ultimate guide for things.
Apple here.
Hey, Josh.
All right, Brad.
So I’m gonna dig into three of the big features.
Consumers are gonna be able to take advantage of with Apple’s new A I tools.
Number one, Brad, a brand new and improved.
Siri Apple sees Siri clearly as your A I personal assistant, customers can text Siri and even more than that with these new updates.
Siri is expect to anticipate things.
A human would, for example, it can send the photos you want to your mom or maybe find recipes for your dinner tonight with the help of a little friend known as Chat G BT.
But do not worry, it will ask your permission before including chat, chat G BT in your queries.
Number two, your notifications get an upgrade.
Apple promises its new A I tool ne new A I will put your most important notifications at the top and wait for it.
Your group messages will be summarized.
You no longer have to read 75 messages just to see how your friend’s date went last night, Brad.
And number three, we will correct your writing.
So the new A I tools will proofread, rewrite, summarize your notes, emails, pages, and a lot more integrated writing tools will also suggest responses in different tones for messages and emails.
But there’s a lot that Apple did not mention about these new tools as well.
Company did not, for example, specifically say when the chat G BT integration is gonna arrive, it just said it will be before the end of the year.
And of course, users will need powerful processes to make all this work.
That means you’re gonna need an iphone 15 pro or Pro Max or an ipad or Mac with that M series chip.
Well, look, I don’t need any more summaries on how friends dates are going.
But judging by judging by all the weddings that I need to go to this year in the past few years, everybody better be done dating.
All right.
So all these things considered, it’s gonna be interesting too whether or not there’s like a super cycle consumer demand that comes forward as a result mentioned the iphones that people would have to have in order to make sure that the operating system actually supports some of these new features too.
And it sounds like they’re a little bit mixed on the street in terms of some of the initial reviews that we’ve seen coming out.
I saw one earlier today that was looking at in U BS calling this and they put Apple Intelligence in air quotes.
I thought those were fighting words, but I’ll leave that up to the street to spar on that too.
The street, those are fighting words for sure, Brad, I knew you’re asking just the right question because now how do consumers actually feel about this?
Right?
You gotta test drive these features.
Do they work as advertised?
And then to your point, how many folks feel like, OK, I am really curious, I’m interested, it’s enough for me to upgrade, you know, I I had Paul Meeks on my show yesterday.
So obviously, Paul has been covering tech for a long time.
He’s been investing tech for a long time.
I think Paul and, and I’ve known Paul for a while.
I think he was kind of cautious and skeptical about whether this really jump starts an upgrade cycle.
I I kind of pushed back on Paul and I think maybe that what the bulls might say is, you know, I’ve seen estimates out there, Brad that something like 40% of iphone users are in device that’s more than four years old.
In other words, there’s a lot of old iphones out out there and it might not take that much to get people to upgrade.
If you just Sprinkle a little A I features in there, I’ll give you a new faster processor, you know, better camera.
That’s what we would all expect come in the fall.
When, when, when Apple doesn’t make that announcement in September is, is that enough to jump start a cycle?
We’ll find out as I check to see which model I have.
I’m pretty sure I’m on the 12 Pro Max.
So it feels like a personal attack here when they’re saying you guys need these new features.
We’re looking at you, Brad.
Anyway, Josh, we’re also watching the reactions from other billionaires out there, Elon Musk out Apple, I mean, what’s going on here?
It’s a new partnership with Jack Chat GP T and he wrote on X formerly Twitter that if Apple integrates open A I at the Os level, apple devices will be banned at his companies.
I mean, he’s calling it an unacceptable security violation.
So how Apple protecting the data here?
Well, II, I think a couple of points, one is Apple clearly yesterday, a big theme was privacy, privacy, privacy, right?
That was clearly a theme they were hitting.
I don’t think that’s too surprising if you know, Apple, you know, that is a core value.
Um In Cupertino goes back to Steve Jobs.
He used to hammer that as well.
And that could be kind of a differentiator.
Right.
I mean, they clear, kind of set themselves apart from the competition.
We know privacy, security.
Brad.
That’s something Brad and Josh care a lot about.
Um, with Elon specifically.
I thought that was interesting because his reaction was very fair, very quick, very heated.
And I don’t know exactly what’s going on there.
I don’t know, Brad if maybe Elon just sees open A I in this point and it’s a little bit like, you know, waving a red flag in front of a bull.
There’s just so much bad blood.
He, you know, Musk has sued open A I which is company co founded.
So I don’t know if that relationship obviously has gone completely south.
You know, who knows though how that develops.
I know these are, they’re kind of fighting words right now with Musk.
But what, what’s interesting is you don’t know how that develops.
Like, for example, Tim Cook.
Now, listen, he’s told you I got a partnership with Sam Altman and open A I.
But you can foresee, you know, a as this progresses, you can imagine Apple has partnerships and relationships with all kinds of models that the open A I maybe Google, maybe anthropic and why not, why not Musk as well?
Who has his own A I start up Xa I or one that just allows users to pick which A I they wanna use.
I mean, it’s really just to your point, it’s just a potential starting point and really seeing exactly where the uptick is from the uh the amount of consumers that are either willing to pay in or want a free type of experience with so much of the generative A I, at least on the initial outset of what we’re hearing are going to be some of the features.
I know another interesting question which is gonna is when we talk about the partnerships that came out yesterday, we don’t know what the economic relationship is with between, let’s say Apple and open A I.
How’s that working?
Um We don’t know which way the money is flowing.
You know, is Tim Cook saying a check to Sam Altman is Sam Altman sending one to Tim Cook.
You could see it if, if, if, if Sam Altman knows, listen, you know, I can’t train my models on your data.
If not getting data.
Maybe Altman thinks, well, at the very least you can send me a check in the mail, but we, we don’t know yet.
I expect someone breaks that news at some point.
How, how exactly the economics of this work?
Josh Fun shot to start off today’s show all things Apple here, Josh Lipton, you can catch him at 3 p.m. Market domination.
