It’s not women who need to change but rather systems that need to evolve

Professor Maura McAdam discusses the early experiences that affected her entrepreneurial worldview and how the advancement of other women in the business sphere shaped her career.

Through the decades a bias towards women has significantly impacted the realm of entrepreneurship, curtailing fair access to funding, networking opportunities, mentorship and leadership skills. 

Undoubtedly, great progress has been made in recent years, with many companies actively working towards creating equal, diverse and supportive working environments, focused on the advancement of women. But, for example, as research from the World Economic Forum shows, in 2024 women are still only receiving less than 2pc of venture capital funding. 

Professor Maura McAdam is a professor of management and director of entrepreneurship at Dublin City University and in advance of her talk at the 2024 InvestHerSummit, she spoke to SiliconRepublic.com about how “it’s not women who need to change or fit in, but rather the systems that need to evolve”. 

“This is why the InvestHer Summit is so important as it aims to bridge this gap by providing a platform specifically tailored to women, increasing their visibility and opportunities in the investment community.”

Higher pursuits

Growing up, McAdam saw early-on that the application of hard work, innovation and drive reaped rewards. Watching her father run the bar he owned during the turbulent years of The Troubles and how diverse locals gathered despite the tensions of the time, enabled her to recognise the deeply rooted complexities of her community. 

“My upbringing wasn’t just about watching my parents run this business, it was about seeing how their actions reverberated throughout our community and made a lasting impact.”

These childhood experiences sparked an interest in McAdam, opening her eyes to “the challenges, rewards and everydayness of owning and managing one’s own venture”.  She was encouraged to pursue higher education, earning an undergraduate Bachelor of Arts in business management and a Masters in technological change and innovation from Ulster University. 

Entering the manufacturing and production industry, she was content, however, despite loving “the hustle and bustle of it, [McAdam] felt detached from the end user and wider community”, so she left this role to pursue a PhD in entrepreneurship, at Ulster University. 

Armed with a PhD, her intellect and ambition, she was immersed in the world of entrepreneurship, but found herself asking, “Where are all the women”? Since this realisation and emboldened by a deeply ingrained sense of equality, finding an answer to her question has been a source of constant drive.

Destabilising disparity 

As a professor, keynote speaker, author and entrepreneur, for McAdam, day-to-day work is certainly diverse, but in particular, she has tremendous pride in her mentorship of early career academics and other women aiming to establish themselves. 

“My work explores the social, cultural, and institutional factors affecting women entrepreneurs, bringing attention to critical issues such as access to funding, mentorship, and networking opportunities. The insights and strategies developed through my research aim to drive global systemic change, creating a more equitable and supportive environment for women in entrepreneurship,” she said. 

It is, however, critical that the barriers preventing women from reaching their potential are not considered a primarily female problem, with all responsibility for the destabilisation of inequality placed firmly with women. 

Men too, have an obligation to drive positive change in the promotion of gender equality. “Men who advocate for and support their female colleagues, friends, and family members play a vital role in challenging gender biases and creating inclusive environments”, noting throughout her life, the men in her sphere actively encouraged and nurtured her career ambitions, “and still do”. 

Another challenge to consider, can often be how women view themselves. As a group that is regularly held to a higher standard, women can sometimes be inadvertently complicit in perpetuating those unspoken rules.

“Don’t ask for Permission”, said McAdam. “Women may typically feel that they need permission to start, build and grow entrepreneurial ventures due to a combination of societal expectations, stereotypes, cultural norms, and personal experiences. 

McAdam said perfectionism can often be a trap wherein women find themselves setting excessively high standards and ultimately feeling paralysed by the fear of failure. 

“For many people, a state of readiness might mean or consist of excessive planning. I know plenty of women, including myself, who feel that they need to have all their ducks not just in a row, but neatly in a row before they are ready to take the next step, whether that is applying for a job, promotion, or starting a business.”

Moving forward

McAdam herself is highly accomplished, having won multiple awards for her work and even being ranked among the top 2pc of social scientists worldwide, but an aspect that many people outside of academia are not aware of, is the layer of vulnerability that comes with putting yourself out there. 

“The process of submitting papers, presenting at conferences, and applying for grants can involve tough reviews and often harsh critiques”, but in time you will recognise the value of constructive feedback and improved critical thinking, she said. 

The phrase is “it takes a village,” but as McAdam sees it, “it does not just take a village, it takes an ecosystem. Surrounding yourself with like-minded people, your tribe, is great for building your self-efficacy, in other words that “can-do attitude.” “If you are surrounded by people who are doing fantastic things this will inspire you to do fantastic things,” too. 

Looking to the future McAdam anticipates “the importance of entrepreneurial mindsets, regardless of career path chosen”, will be more critical than ever. 

Her own journey, which was greatly impacted by early childhood experiences and positive academic exploration, has been deeply personal and she looks forward to continuing to make a “meaningful difference in the entrepreneurial landscape”, particularly in the advancement of women.

InvestHer Summit takes place in the Dublin Royal Convention Centre from 19 to 21 June 2024. Book your tickets to attend now. You can also apply for the pitch competition before Friday 31 May 2024.