Apple announces Apple Intelligence, its own artificial intelligence | by Marta Reyes | Jun, 2024

The technology giant Apple announced this Monday its own free artificial intelligence (AI) for its products, which will be called ‘Apple Intelligence’, as well as the union with OpenAI so that its assistant Siri can access ChatGPT to respond to its users’ responses. users later this year.

The CEO of the company with the bitten apple, Tim Cook, stressed this Monday at the WWDC developers conference that Apple’s AI will be “indispensable for his company’s products,” as it will make them “more useful and pleasant.”

Although the company has been using AI for years, until now Apple preferred not to use this term, but given the speed shown by its competitors Google and Microsoft to join this technology, and given its good results on the stock market, today Apple dove into this wave.

To do this, the titan joined OpenAI, just like Microsoft did last year. Later this year, Apple will allow Siri to access GPT-4o, OpenAI’s most advanced chatbot, to answer user questions.

Ultimately, however, it will be up to users to decide if they want their questions to be shared with ChatGPT.

Beyond having access to the popular chatbot, Apple’s AI will power Siri so that you can perform actions within and between iOS 18 applications, such as sending an article to a group in message, or saving an address to a contact simply by ‘viewing it. “ on the screen.

‘Apple Intelligence’ will also extend to Apple tablets and computers.

Some of the qualities of this technology noted by Craig Federighi, vice president of software engineering, include the ability of ‘Apple Intelligence’ to recognize which notifications are important to notify the user when they have the ‘do not disturb’ mode.

As well as using this AI to write or summarize texts, edit photos or create images and animations based on the user’s photo library, something that several AI models already offer.

iOS 18 Announcement
Apple also showed the next software update for the iPhone, iOS 18, which thanks to AI offers users greater ‘customization’.

Federighi showed a series of new improvements — powered by AI — such as greater personalization for the home screen, in text messages, in emails and photos.

As well as more privacy, since users will be able to block applications if they do not want third parties to access their information.

One of the new features for iPad in iPadOS 18 is “calculator math notes,” a feature in which users can write a math problem on the tablet and obtain the result by entering the ‘equals’ symbol.

While one of the main new features of macOS 15 Sequoia, for Mac, is the function to “duplicate” an iPhone, to access an iPhone from a Mac.

New model of virtual reality glasses
The apple company also announced a new model of its Vision Pro virtual reality glasses, VisionOS 2, four months after launching its first model on the market.

Some of the updates to the glasses are the use of AI to transform normal photographs into “space photographs” — in three dimensions — that are compatible with Vision Pro, as well as the ability to see through the glasses an ultra-wide screen that , according to Apple, is equivalent to two 4K monitors side by side.

The price of this new model was not mentioned. The first model (Vision Pro) is currently sold only in the United States, at a price of $3,499.

Apple Vice President Mike Rockwellsi announced that Vision Pro will be available in China, Japan and Singapore from June 28 and in Australia, Canada, France, Germany and the United Kingdom from July 12. He did not give dates for the sale of VisionOS 2.