Zoho Introduces ‘CRM For Everyone’
Zoho, a leading global technology company, has announced early access to its new customer relationship management (CRM) solution, CRM for Everyone. This innovative offering, according to the firm, introduces a novel set of features designed to democratise CRM for MENA businesses by empowering all teams involved in customer-centric operations. The company also revealed a new addition to its developer offerings, including early access to its own full-stack code development platform, Catalyst, and a suite of new developer tools such as Signals and Slate.
Additionally, Zoho unveiled Apptics, an end-to-end analytics platform with real-time user insights and cross-platform support designed to enable both experienced developers and development teams to streamline workflows and accelerate the delivery of high-quality applications. “Today, companies are prioritizing modern technology that enables them to optimize for value, maximize competitive advantage and seize new market opportunities in challenging economic conditions,” said Hyther Nizam, President, MEA, Zoho Corp.
“At Zoho, for example, our focus is to continually deepen our current offerings and expand others to serve business needs. Zoho CRM for All is the first true democratization of the CRM paradigm and helps unite all customer service teams in CRM to deliver a better customer experience. Enhanced Catalyst and privacy-focused Apptics work together to provide developers with an unparalleled experience from concept to code and deployment to analytics. “Zoho CRM is the solution of choice for businesses in the MENA region and one of the company’s best-selling products, both in the region and globally.
In 2023, Zoho CRM recorded 57 per cent yearon-year growth in Bahrain,” Nizam said. He explained that Zoho CRM for Everyone enables sales teams, key customer relationship managers, to communicate and coordinate with other customer-facing teams from one place – the CRM application – instead of having fragmented discussions. “For example, it allows account managers to hire a solutions engineer to coordinate a product demonstration for a client. The marketer can perform win-loss analysis for specific trades.
The community specialist may manage advocacy activities such as case studies. They can all use different core applications for deep work, but now they can connect to the CRM to manage shared customer responsibilities. “In addition to multi-functional CRM access, Zoho CRM for Everyone also enables each team to autonomously manage their own workflows within the corporate IT structure.”
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