Generative AI

Sabre Hospitality launches its first…


It will be used by its Customer Care and Delivery team for customer service improvements

Sabre Hospitality has unveiled the launch of SynXis Concierge.AI, an innovative solution harnessing the power of Generative AI to transform customer service for hoteliers.

SynXis Concierge.AI is Sabre Hospitality’s first deployment of Generative AI. It generates new content from inputs such as text, images, and code. 

Concierge.AI draws on Sabre’s extensive data resources, to provide immediate, detailed responses to specific queries for ease of reliance on support agent knowledge and experience.

Initially, SynXis Concierge.AI will be utilised by the entirety of Sabre’s Customer Care and Delivery (CCD) team, to enhance customer service. 

“SynXis Concierge.AI will significantly elevate the customer service experience by providing swift and accurate resolutions,” said Scott Wilson, president of Sabre Hospitality. 

“This innovation underscores our commitment to leveraging cutting-edge technology to meet and exceed our customers’ expectations.”

It plans for SynXis Concierge.AI include integration into the Community Portal to enhance self-service capabilities. 

Sabre is also exploring its application in existing products to drive operational efficiency and optimize conversions.

“Generative AI represents a monumental leap in technology for the hospitality industry,” said Amy Read, VP of innovation of Sabre Hospitality. 

“With SynXis Concierge.AI, we are not only revolutionising customer service but also unlocking new opportunities for driving operational efficiency and personalising the guest experience.

“We have the data and connectivity to maximise Generative AI’s potential, and we are fully committed to continuous innovation, helping our customers achieve their fullest potential with this transforming technology.”



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