Clinical authors are the trusted foundation for generative AI adoption
Sources matter: Clinician experts as the foundation of GenAI content
But where physicians are more selective about GenAI tools comes down to a key component: the source material the technology relies on.
Many reports have been released about “hallucinations” in GenAI – where the AI generates content that can seem realistic, but is actually fabricated information based on trained language patterns. The consequences to healthcare could be dire, and addressing this issue head-on is key: what is the source material the technology is surfacing and can it be trusted?
Before using GenAI in clinical decisions, 91% of physicians surveyed would have to know the source materials were created by doctors and medical experts. For the majority of physicians (58%), knowing the content was created by medical professionals was the number one factor in selecting a GenAI tool.
Source transparency also matters. 89% of physicians said they would be more likely to use GenAI in clinical decision- making if the technology vendor was transparent about where the information came from, who created it, and how it was sourced.
