Naver Pay, Billboard join hands for fintech-entertainment partnership

Naver Pay signed a memorandum of understanding with Billboard and Billboard Korea on forming a strategic partnership to create synergy between the fintech and entertainment sectors, the payment app operator said Wednesday. They will jointly pursue collaborative projects, as Billboard Korea is set to launch its entertainment business in Korea in June. From left, Naver Pay CEO Park Sang-jin, Billboard Korea CEO Kim Yu-na and Billboard President Mike Van sit next to one another at the headquarters of Naver in Seongnam, Gyeonggi Province, Tuesday. Courtesy of Naver Pay