A new look: Glance to offer generative AI content on TV lock-screens | Company News

Glance, which last raised money in 2022, is valued at $1.7 billion.

With 220 million TV households and the fact that 93 per cent of TV sales in Q1 2024 were smart televisions, India is obviously a big market for companies like Glance.    

Glance has already penetrated the lock-screen of mobile devices such as Samsung, Xioami, Vivo, Oppo, Motorola and Realme, and has reached 400 million phones across the globe in countries such as India, the US, Brazil, Japan, Malaysia, Indonesia, Thailand, Vietnam, and Philippines, amongst others. Tewari says that two-thirds of its customers use it daily, adding that the company hopes to reach 1 billion devices in the next three years.

The revenue model for television will be more or less a replication of what it does on the mobile device: It will integrate its existing advertising platform on television to generate money on the lock-screen — a revenue share model with TV OEMs or broadband providers. It will also monetise through e-commerce, which will see the integration of its own video and online shopping  platform Roposo, apart from others.  

InMobi has been profitable from 2016 onwards and at one point was planning to list in the US. The plan was abandoned because the US markets fell. The company is one of the top 10-12 mobile advertising platform companies in the globe, and, according to Tewari, around $3-4 billion worth of advertising goes through its platform annually. 

The total mobile advertising pie globally is around $200 billion out of which  60-65 per cent goes through the top three tech platforms — Google, Meta and Amazon.

> Content will be available in various languages

> Offers customise content choice through AI

> Talks for partnership with TV OEMs and broadband players, including telcos open

> Will integrate its shopping platform Roposo with the lock-screen apart from others