CRM
AI-driven CRM revolution: Empowering SMBs for success in the digital era | Pune News
PUNE: In the ever-evolving landscape of modern business, AI-driven solutions are revolutionizing Customer Relationship Management (CRM), particularly for Small and Medium-Sized Businesses (SMBs) worldwide.
With a focus on technological advancement and entrepreneurship, the integration of Artificial Intelligence (AI) into CRM systems has become a focal point for redefining customer engagement strategies and fostering business growth, California-based technical expert Suman Deep, a technical architect at Salesforce, said in a statement issued here recently.
This shift challenges conventional practices and encourages a wave of digital transformation across industries. “The introduction of AI-driven CRM solutions has significantly expanded the possibilities for SMBs, allowing for more personalized customer interactions, data-driven decision-making, and enhanced customer experiences. These innovations empower SMBs to compete more effectively in increasingly competitive markets,” said Deep.
Amidst global crises, such as the recent pandemic, Deep’s AI-driven solutions have played a vital role in helping SMBs navigate unprecedented challenges. His innovative crisis management strategies, including optimizing resource allocation and streamlining lead-to-customer conversions, have underscored the transformative potential of digital solutions in times of adversity, added the statement.
Deep’s involvement in international forums and engagements as a speaker serves to disseminate knowledge and inspire adaptation of AI and digital solutions for business prosperity. He has also been advocating for ethical business conduct and data privacy within the CRM domain, emphasizing the importance of secure platforms aligned with data protection regulations and professional training to maximize the efficacy of CRM systems.
With a focus on technological advancement and entrepreneurship, the integration of Artificial Intelligence (AI) into CRM systems has become a focal point for redefining customer engagement strategies and fostering business growth, California-based technical expert Suman Deep, a technical architect at Salesforce, said in a statement issued here recently.
This shift challenges conventional practices and encourages a wave of digital transformation across industries. “The introduction of AI-driven CRM solutions has significantly expanded the possibilities for SMBs, allowing for more personalized customer interactions, data-driven decision-making, and enhanced customer experiences. These innovations empower SMBs to compete more effectively in increasingly competitive markets,” said Deep.
Amidst global crises, such as the recent pandemic, Deep’s AI-driven solutions have played a vital role in helping SMBs navigate unprecedented challenges. His innovative crisis management strategies, including optimizing resource allocation and streamlining lead-to-customer conversions, have underscored the transformative potential of digital solutions in times of adversity, added the statement.
Deep’s involvement in international forums and engagements as a speaker serves to disseminate knowledge and inspire adaptation of AI and digital solutions for business prosperity. He has also been advocating for ethical business conduct and data privacy within the CRM domain, emphasizing the importance of secure platforms aligned with data protection regulations and professional training to maximize the efficacy of CRM systems.
