Product Management

AI-driven environmental product management platform inks deal with Norway’s largest online grocer


The Oslo-based online grocer has gained notoriety with its lofty sustainability goals, using, for example, reusable cardboard boxes instead of plastic bags. Last year it claimed to be the first online grocer to put the carbon footprint of customers’ shopping on their receipts.

Via the partnership, Oda will now be able to assess the product carbon footprint of its 6,600-strong food and drink product range, taking the product ingredients, composition and all production and distribution processes into account.

Inoqo claims its technology is heralding a new era in Scope 3 assessment and communication within the grocery industry by enabling grocery retailers to assess the impact of their thousands of food and drink products at an unprecedented level of scale and accuracy. 

“The AI powered platform is able to reengineer the composition of thousands of F&B products based on the data the retailers have available today,”​ explained inoqo’s Founder and CEO Markus Linder. “It can consequently assess the impact of products while taking specific features of the product such as the likely country of origin of its ingredients, production processes, packaging, or transportation into account.”

inoqo PIA platform

inoqo has developed an AI-driven SaaS platform designed to empower grocery retailers to assess the environmental impact of thousands of food and beverage products in a scalable and precise manner. 

Comparable data key

But with the absence of primary data for consumer communication, inoqo uses conservative data. This, said Linder, enables producers to provide more specific product data over time, which allows the technology to replace conservative assumptions by actual product data. 

“More than 90% of the carbon emissions of grocery retailers originate from the thousands of food and beverage products they sell,”​ he said. “Consumers, investors, their employees and regulators are requesting them to swiftly join the race to net-zero emissions. With our inoqo platform we provide them with a flywheel that enables them to communicate the impact of their products to consumers, while getting an ever more granular view of the impact of their thousands of products over time. This way, grocery retailers can receive guidance on how to reduce their products impact by getting detailed breakdowns on their product and supplier hotspots, as well as, support their customers in transitioning towards a more sustainable diet. Oda, with the ambition to encourage its customers to adopt a more climate-friendly diet, found in inoqo the ideal partner with exceptional accuracy and scalability.”



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