Anthropic unveils iOS app, new premium plan as generative AI competition heats up

Anthropic, the generative artificial intelligence startup backed by Amazon (NASDAQ:AMZN), Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and others, said on Wednesday it is launching an iOS app and a new pair tier aimed at businesses as the company looks to boost revenue growth.

The Claude iOS app will be available for free to download and comes with the same experience seen on the mobile web, including syncing chat history and support for taking and uploading photos, Anthropic said in a blog post.

Prior to the launch of the iOS app, Claude was only available on Claude.ai and cloud services such as Amazon Bedrock, Microsoft (NASDAQ:MSFT) Azure and others.

By comparison, ChatGPT, which was created by Microsoft-backed OpenAI, launched its iOS app in May 2023. An Android app was launched in July. Google unveiled its Gemini iOS and Android apps in February.

In addition to the iOS app, Anthropic unveiled a Team plan for businesses, giving enterprises access to Claude models. There is a minimum of five seats, with the cost at $30 per seat per month.

Anthropic unveiled its first paid tier for Claude, the Pro plan, in September at $20 per month.

It was reported in December that Anthropic was expecting an annualized revenue run rate of more than $850M by the end of 2024.

Amazon disclosed in March that it made an additional $2.75B investment in Anthropic, bringing its total investment in the company to $4B. The investment will give Amazon a minority stake in Anthropic but without a board seat. Anthropic was last valued at $18.4B, according to CNBC.

Amazon made a $1.25B investment in September in Anthropic, with media reports stating at the time Amazon could invest up to $4B in the San Francisco-based Anthropic.