Apple Bringing Spatial Computing to Business With Vision Pro

The world of extended reality (XR) has been described as being at a tipping point. While search traffic for the word ‘Metaverse’ has significantly fallen as hype for the technology is replaced by enthusiasm for generative AI (Gen AI), businesses are increasingly adopting metaverse technology like virtual and augmented reality (VR/AR), which could help the industry swell to US$615bn in value by 2030. 

Along with entertainment uses for consumers, these technologies are already being used in industrial contexts, with manufacturers harnessing metaverse technology to digitise difficult physical processes, ranging from the design and engineering of physical products to planning and operating physical factories and warehouses through digital twin technology. 

Now, as the debate continues about how these technologies will impact the future of work, Apple has announced how its Vision Pro is bringing a new era of spatial computing to business, revealing how it is working with companies such as Microsoft, SAP, Nvidia, Zoom and Porsche to transform operations.

“There’s tremendous opportunity for businesses to reimagine what’s possible using Apple Vision Pro at work,” said Susan Prescott, Apple’s Vice President of Worldwide Developer Relations and Enterprise Marketing. “We’re thrilled to see the innovative ways organizations are already using Apple Vision Pro, from planning fire response operations to iterating on the most intricate details of an engine design – and this is just the beginning.”

Apple Vision Pro: How spatial computing is transforming the world of business

For decades, Apple has been a trusted partner for businesses of all sizes, providing innovative products and services that power the world’s leading companies. Now, with the introduction of its Apple Vision Pro, the company is poised to once again transform the way businesses operate.

Powered by the visionOS operating system and custom Apple silicon, the Vision Pro features an ultra-high-resolution display system and advanced machine learning and AI capabilities. This enables a range of powerful enterprise applications, from enhanced productivity and collaboration to immersive training and guided workflows.

Leading enterprise software providers, including SAP, Cisco and Zoom, have already embraced the Vision Pro and are delivering innovative solutions that leverage the power of spatial computing. These applications are powering businesses to reimagine their workflows, unlock new insights and drive greater efficiencies.

SAP Analytics Cloud, for example, helps streamline the process of gathering, integrating, analysing and presenting data-driven insights to enhance business decision-making. On Apple Vision Pro, the app enables employees and executives to immediately access their data dashboard and arrange their most critical business workflows, apps and cards, while being able to drill down into data with contextual 3D maps and graphics to gain new insights. With the latest SDK release for developers, the SAP Business Technology Platform fully supports Apple Vision Pro. Customers and partners can now deploy their SAP apps to Vision Pro, alongside iPhone, iPad and Apple Watch.

“Apple Vision Pro is a revolutionary device, and we are thrilled to leverage the capabilities of spatial computing with SAP Analytics Cloud and SAP Mobile Start,” said Philipp Herzig, Chief AI Officer at SAP. “Going forward, we see the power of visionOS combined with generative AI being a force multiplier for enterprises. SAP Analytics Cloud running on Apple Vision Pro will help our customers discover all-new insights from complex data with powerful and intuitive processes that supercharge their business planning. And with SAP Mobile Start, we provide access to all of SAP’s business applications and workflows in unimaginable ways.”