‘Apple Intelligence’ Generative Personal AI Unveiled for iPhone, iPad, and Mac
Apple at WWDC today announced Apple Intelligence, a deeply integrated, personalized AI experience for Apple devices that uses cutting-edge generative artificial intelligence to enhance user experiences across iPhone, iPad, and Mac.
Powered by large-language models (LLMs), Apple Intelligence allows your devices to understand languages, images, actions, and personal context.
The feature boasts deep natural language understanding, allowing it to power new writing tools that can be accessed system-wide across Apple platforms. Apple Intelligence allows you to rewrite or proofread text automatically across Mail, Notes, Safari, Pages, Keynote, and third-party apps.
Apple Intelligence is grounded in a user’s personal information, allowing it to access data from your apps and what’s on your screen. At the same time, thanks to on-device processing, Apple Intelligence is aware of your personal data without collecting your data.
At the heart of Apple Intelligence is Siri, which is now more natural, more contextually relevant, and more personal. The virtual assistant allows you to make corrections in real-time and maintains conversational context. Siri also has on-screen awareness, so if you ask it to do something related to what’s going on in an app, it will know what you are talking about, without needing more information.
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