Generative AI

Apple resumes talks with OpenAI for bringing generative AI features to iOS 18


Earlier this year, Apple and Google had begun discussions for bringing many generative AI features to the upcoming iOS 18 operating system. Now, the Tim Cook led company has reportedly ‘renewed’ discussions with OpenAI to power gen AI features in iPhones.

According to a report by Bloomberg’s Mark Gurnman, Apple and OpenAI had started discussions about a deal earlier in the year but the work around that had been minimal since then. The report states that Apple is in discussions with OpenAI to power a chatbot like feature in iOS 18.

Meanwhile, Apple has also continued discussions with Google for licensing its Gemini AI chatbot. The report states that Apple could ultimately reach an agreement with both OpenAI and Google or pick one provider.

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