Apple’s Scott Radciffe returns to FleishmanHillard to lead cybersecurity

ST. LOUIS: FleishmanHillard has named Scott Radcliffe as global director of cybersecurity. 

In the newly created role, Radcliffe is overseeing the agency’s global cybersecurity center of excellence, which brings together employees from across the firm to advise clients facing cyber-risk, the firm said in a statement. The appointment was effective on May 6.  

The practice’s focuses include crisis and preparedness, policy and issues and product and innovation, according to Fleishman. Radcliffe is reporting to global MD of technology Tim O’Keeffe. 

“As a firm, we felt that the time was now to bring our center of excellence together under Scott’s leadership because cyber-risk isn’t confined to any particular industry or type of organization; it truly touches every organization,” O’Keeffe said, referencing policy changes such as Securities and Exchange Commission requirements. “Clients will require experienced and informed counsel in this quickly changing landscape.”

The cybersecurity center of excellence has more than 20 of the firm’s crisis and preparedness, policy and issues and product and innovation counselors, according to O’Keeffe.

“Our goal is to make sure that FleishmanHillard is at the top of every corporate leader’s list when seeking counsel for the reputational impacts of cybersecurity in their organization,” O’Keeffe said. 

Radcliffe has returned to FleishmanHillard, part of Omnicom PR Group, from Apple, where he led cybersecurity comms as a senior manager starting in 2020. In a previous stint at Fleishman, he was SVP and senior global data privacy and security expert for more than four years.

Omnicom PR Group posted an organic revenue decrease of 1.1% in Q1 to $390.3 million. Other firms in OPRG include Ketchum, MMC and Porter Novelli. 

FleishmanHillard reported flat growth globally and in the U.S. in 2023, at $745 million and $510 million, respectively, according to PRWeek’s Agency Business Report 2024.