Assembly analyst promoted to Head of Data and Analytics

Assembly, a global omnichannel media agency, has promoted Moyosore Fagunwa (Moyo) to Head of Data & Analytics for the MENA region.

In this new role, Moyo will spearhead the strategic direction of data initiatives, integrating advanced analytics and data science techniques across client projects. This comes as an effort from Assembly to enhance data-driven decision-making and deliver innovative solutions to clients in an ever-evolving measurement landscape.

The agency said Moyo’s promotion highlights its dedication to fostering long-term partnerships with top talent and strengthens its mission to remain a leader in advanced data and analytics solutions.

CEO of Assembly MENA, Faisal Dean, said, “I’m incredibly pleased to see Moyo earn a well-deserved promotion as he continues to drive excellence in everything we do. His deep understanding of data & analytics, along with his drive to build the best solutions for our clients, is a testament to our remarkable growth in this space.”

With over ten years of experience in data science and analytics, Moyo’s expertise includes advanced data modeling, AI-driven analytics, and transforming complex data into actionable insights. He has worked with various clients across the MENA region and internationally, such as Al-Futtaim Automotive, Al Tayer, Landmark and Al Shaya Groups, Saudi Aramco, WGACA, and Internaxx.

“I am thrilled to step into the role of Head of Data & Analytics at Assembly.” said Moyo. “This opportunity allows me to leverage my passion for data-driven results and my commitment to innovation.”

In his new role, Moyo will develop and implement the overall data strategy, manage the analytics team to drive the development and deployment of analytics models and business intelligence tools, and foster a data-driven culture within Assembly and among its clients. He will also ensure the selection and implementation of appropriate technologies and software for data collection, storage, analysis, and visualization to meet current and future growth needs and client satisfaction.

“I look forward to leading our talented team, advancing our capabilities, and driving impactful outcomes for our clients,” he said.