Cadillac’s Lyriq Is Becoming a Dark Horse In the US Electric Car Wars

For a guy with a dog named Elvis, buying a Cadillac is fairly on-brand. But for Gary Roberts, a retired dentist who lives just west of Asheville, North Carolina, buying a Cadillac Lyriq also meant deciding to invest in his first electric car.

Roberts isn’t a brand loyalist, or even much of an environmentalist, but there was something about the Lyriq that appealed to him.