Clorox Is Accelerating Innovation With Generative AI Investment

The Clorox Company has been upfront about the work it is doing to recover distribution and gain back lost consumers after a cyber attack caused significant delays and challenges across its supply chain last year. 

Now, as part of the company’s digital transformation and personalization strategies to bolster operations and customer relationships, the company is looking toward generative AI. 

Linda Rendle, CEO, recently detailed the strategy at the dbAccess Global Consumer Conference, and it is centered around expedited innovation with a use case-focused approach. 

Clorox has invested in a generative AI innovation tool that identifies global trends so the company can quickly develop hundreds of digital prototypes at a time and test them with millions of consumers (instead of just 20 in a room as in the past).

The first innovation from these generative AI efforts launched this Spring, taking 90 days from start to finish. 

“We’ve never done anything that fast before, so we’re excited about what this can mean,” said Rendle. “It won’t mean all innovation could go in 90 days. We have regulators to deal with and businesses need to go through processes, but to develop that funnel, know the consumer better, we are really excited about where this can take us.”