Cloud transformation in the Technology, Media and Telecommunications sector in CEE

In many industries cloud transformation is rapidly progressing from an option to a business imperative. The cloud brings capabilities for organisations to be faster, flexible and resilient—and have greater scope for innovation while saving costs and improving efficiency. 

For Technology, Media and Telecommunication (TMT) companies which rely heavily on legacy infrastructure with huge IT operations and workloads, adopting cloud infrastructure is critically important for future-proofing their organisation—and this transition should not be delayed any longer.

Our findings draw on the TMT industry cut of PwC’s Cloud Business Survey—CEE edition. It aims at what the journey to cloud involves for the TMT sector in the Central and Eastern Europe region and assesses the opportunities and challenges along the way. To provide a broader business context, we compared the CEE findings with those of the more mature markets of EMEA and the US to examine the prospects for cloud transformation in Central and Eastern European TMT companies.