Converge Africa 2024: Insights into the Expansion of Digital Commerce

Converge Africa 2024, taking place from 22 to 24 April, builds upon the foundation laid by ECOM Africa, and explores the diverse digital commerce sector.

Taking place in Cape Town, South Africa, Converge Africa has broadened its scope to encompass a diverse array of digital commercial brands, including banking, fintech, insurance and businesses utilising digital services to serve their customers.

Organised by Vuka Group and Kinetic, the event also serves as a catalyst for pioneering innovative solutions and shaping the future of commerce in Africa with conference tracks, expert insights and industry-leading innovations.

On the agenda

Attendees will explore key areas shaping the future of business in the digital landscape, including:

• Online retail and e-commerce: Unveiling the latest trends, strategies and technologies shaping the future of digital commerce, with a focus on enhancing customer experiences, optimising platforms for increased conversions, and leveraging emerging technologies such as AI, AR/VR, and voice commerce.
• Cybersecurity in digital commerce: Addressing critical cybersecurity issues, understanding the latest threats, risk mitigation strategies, and best practices to safeguard businesses and customers in an interconnected world.
• Digital marketing: Uncovering the latest trends and strategies to create impactful campaigns, reach target audiences, and drive customer engagement and loyalty through data-driven marketing, automation, and AI-powered solutions.
• Customer-centric strategies: Putting the customer at the centre of digital commerce strategies, focusing on delivering exceptional experiences that drive satisfaction, loyalty, and advocacy through intuitive online experiences, omnichannel engagement, and superior customer support.

Attendees can expect to meet and hear from more than 100 expert speakers across a three-day event and five conference tracks, more than 50 exhibitors and more than 20 workshops focused on accelerating digital commerce across Africa.

The event will also welcome leaders from companies across African digital commerce ecosystem, including Massmart, Takealot, The Foschini Group, Google and Absa.

“Converge Africa, where visionaries, entrepreneurs, and thought leaders converge to explore how digital commerce is transforming the landscape of the continent,” said Terry Southam, group director: retail at Vuka Group. “Join the conversation and discover how you can harness the power of digital commerce to drive sustainability and entrepreneurship in Africa.”

Download the agenda as well as learn more about the different tracks, workshops, sponsors, speakers and exhibitors.