Cross-Industry Integration of Automobile ‘Hard & Core Tech’ and Great Huangshan ‘Soft Culture’
On May 10th, the China Brand Day 2024 event was held at the Shanghai World Expo Exhibition and Convention Center. The Anhui Pavilion primarily showcased the achievements in brand building for the leading automobile industry and the world-class leisure and wellness tourism destination of Great Huangshan.
This year’s Anhui exhibition hall emphasized an integrated display and immersive experience. By offering visitors a ride in a racing car to tour the scenic beauty of Mount Huangshan, it cleverly connected the two major industries of automobiles and Great Huangshan, achieving a cross-industry integration of the “hard & core technology” of automobiles with the “soft culture” of Great Huangshan.
It is understood that the Anhui Provincial Party Committee and the Provincial Government have identified the automotive industry as the “leading industry” and a series of strategic initiatives have been launched to promote the leapfrog development of the automotive industry across the province. Currently, Anhui Province has gathered seven major vehicle enterprises.
“Misty Great Huangshan, a sanctuary for the soul.” The Great Huangshan region encompasses four cities in the southern part of Anhui Province: Huangshan, Chizhou, Xuancheng, and Anqing. The area is renowned for its picturesque mountains and rivers and its brilliant cultural heritage. In recent years, six high-end service industries have flourished in the Great Huangshan region: leisure vacations, creative economy, sports events, medical care and health care, convention and exhibition economy, and cultural services. New business models such as high-end homestays and luxury camping have been continuously emerging.
Source: anhuinews.com
