DataGPT expands generative AI chat-based business analytics with Google Analytics connector

Generative artificial intelligence-powered data analytics startup DataGPT said today it’s expanding its capabilities with the launch of a library of connectors for third-party applications such as Google Analytics, Salesforce, Hubspot and Shopify.

Companies will be able to connect DataGPT to those platforms and use its generative AI chatbots to query them for insights using natural language, without having to export or import any data.

DataGPT, incorporated as Comparative Inc., launched its generative AI conversational data analyst tool in October, saying that it unites the logic and reasoning of advanced large language models with advanced data analysis techniques to enable smaller businesses and individuals to analyze information in a more sophisticated way, akin to the biggest enterprises.

Users can apply DataGPT to a database and then ask questions in a familiar chat interface, in the same way as they might speak to human colleagues. For instance, they can ask, “Why is our revenue down this week?” and DataGPT will provide a relevant answer in seconds. Users can then dig deeper, asking it to “tell me more about the drop in revenue from influencer partnerships” to find the real reasons behind what is happening.

The company says the secret sauce is its self-hosted large language model that has been trained to handle the ambiguities of human speech. It has the ability to provide text responses and also generate graphs and other visuals to illustrate the insights it uncovers.

With today’s launch of DataGPT Xpress, users will be able to connect DataGPT to a variety of commonly used business applications, beginning with Google Analytics. More connectors are due to be released by the third quarter.

The startup said its tools are aimed at smaller businesses that are disadvantaged by constrained budgets, which means they’re unable to pay for the most advanced data analytics tools or hire dedicated data professionals, as larger companies do.

DataGPT Xpress, the company says, eliminates the requirement for expensive business intelligence tools and data professionals, allowing business users to conduct their own data analysis, dynamically compare campaigns and understand how their business is performing.

The company said DataGPT Xpress can help marketers to save money on email campaigns by analyzing their monthly results and identifying which segments have the most impact on performance. Moreover, it can help marketers to get a better understanding of page views and conversion rates, so they can use those insights to improve their content and user experiences.

DataGPT co-founder and Chief Executive Arina Curtis said the launch of the company’s first data connector is a key step toward its mission of democratizing access to data analysis. “Built from the same technology as our enterprise DataGPT software, this new affordable offering lowers the barrier to entry and will soon include connectors for other popular third-party applications like Shopify, Hubspot, Salesforce and more,” she said.

To entice smaller businesses to give it a go, DataGPT said it’s offering a free, two-week trial of its platform, so they can start talking to their Google Analytics data immediately and see for themselves how beneficial it can be.

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