Entrepreneur striving to REVIVE women – Sentinel and Enterprise

Erin Logan’s young nephews insisted on cutting the ribbon at the opening of her Leominster accessories store Lure by Logan, where she plans to hold workshops for women. (COURTESY ERIN LOGAN)

LEOMINSTER — Erin Logan is continuing her mission to empower women through her endeavors in the local community.

The entrepreneur celebrated the opening of her accessories store Lure by Logan with a ribbon cutting last month. Logan has had an online store (shoplurebylogan.com) for a few years, which will remain, and was a vendor at events before deciding to take the next step and open a physical location.

“As a news personality for many years, I’ve been through it all and have seen it all,” the city native said. “Until I felt comfortable in my own skin, I was a lost soul. I love statement pieces, so I will wear them. Not everything is super bold, I think it’s a good mix of cool stuff to make any kind of style stand out.”

Logan has strong ties to the area. She grew up in Leominster and her family still lives there, which is why she decided to open Lure by Logan in her hometown. The shop is self-checkout and located in the same space as Vinda’s Closet, right next door to Papou’s Pizza in the 285 Central St. plaza.

“Vinda’s Closet is already there, and I use the other side of the store,” Logan said of the fellow woman owned business. “It’s kind of cool because she does a lot of prom and bridal tailoring so a lot of women and teens will be walking through the door. We’ve talked for a while about our passion to give back to the community.”

Logan is hosting a ladies night on May 2 from 6 to 8 p.m. at her shop that will feature a big sale for Mother’s Day gifts and prom jewelry ahead of the holiday and proms in the area.

“I find accessories as a way for women and girls to be their authentic self and show off their unique style in a very affordable way,” the Newton resident said.

In her self-help book “Reporting Facts and Running From the Truth,” she wrote a chapter about REVIVE, an organization she created that offers a series of workshops for women and teens lacking self-worth and in need of validation from others. According to Logan the acronym stands for RESPECT and love yourself, END the cycle of unhealthy relationships, VENT, IDENTIFY unique strengths, VERIFY problem behaviors, and EXPRESS emotions effectively.

“They are free workshops every time I’ve done them in the past, the feedback was great,” she said. “It truly aligns with my mission.”

Logan came up with the idea for REVIVE in 2016 when she “was really depressed and couldn’t get out of bed.”

“I lived it for years. It was torturous,” she recalled. “Being in the public eye made it worse until I learned to like myself and surround myself with people who share common core values.”

She was living in Connecticut at the time and went to work crafting the free workshop series with input from a certified life coach.

“The women loved it,” Logan said. “They were from all walks of life, and it was awesome. It’s an intimate, judgement free setting with about 10 women. I’ve also offered them to teenage girls, which is part of my plan to ‘revive’ REVIVE and bring it here to Mass.”

She did an anonymous survey with female students at Boston College, where she teaches public speaking.

“Ninety-eight percent of the 50 or so girls said they have little to no true self-worth,” Logan shared. “That’s so sad, but I believe it with all the social media pressures and the other stressors they deal with. I want my store to be a place where women and teens feel comfortable and willing to step out of their comfort zone, but also stay true to their own style.”

She’s going to offer information on REVIVE at the May 2 ladies night event, which will give her the opportunity to spread her message even farther.

“The goal for a long time has been to eventually have Lure by Logan and REVIVE workshops together in a physical space,” Logan said. “Timing is everything. Being part time as a reporter at NBC 10 and having summer’s off at Boston College has made it possible.”

She also wrote about the costume jewelry line she launched the same year as REVIVE in her book.

“Jewelry has been my outlet in very difficult times,” Logan said. “It made me happy and at peace helping my friends accessorize and shopping around for unique statement pieces. This is why Lure by Logan is a perfect spot to hold REVIVE workshops.”

While REVIVE will be partially funded through the sales of a vintage collection at Lure, Logan said donations from companies and organizations mainly cover the cost of refreshments, materials, and the life coach.

When asked how business at Lure is going so far, she said “we are just getting started.”

“The ribbon cutting went well,” Logan said. “I had a good crowd including my adorable nephews who insisted on cutting the ribbon. It was great to see so many women who share the same mission as I do, which is to help teens who are suffering in silence on ways to appreciate themselves. It’s okay if you don’t make a sports team or get dumped. It doesn’t mean you’re a failure.”

She went on to say that if there is a local group of teens or a school or anyone who would benefit from her REVIVE workshops, she welcomes them to reach out to her via email at lurebylogan@gmail.com.

“I can guarantee that there are so many out there who have a daughter, a friend, or a sister who will benefit from REVIVE,” Logan said.

As for her future plans and goals, Logan shared that she is remaining focused on helping “more women and teens see how important it is to appreciate themselves and stop putting unbearable pressure on themselves.”

“Things happen when they’re supposed to but if you’re down on yourself, they won’t. I envision Lure by Logan being that place where you show up, vent, relieve some stress, put on a twenty-dollar pair of earrings to liven up your look, and walk out feeling REVIVED.”